--- title: "Ad Tracking Software: One Ad Tracker for Google & Meta Ads" description: "One ad tracker for Google and Meta: capture clicks, forms, calls, and CRM outcomes in one place, then send the qualified result back to each platform." image: https://adscriptly.com/opengraph-image.png canonical: https://adscriptly.com/ad-tracking-software source: https://adscriptly.com/llms.txt --- Adscriptly Signals # One ad tracker for every platform you buy on. Each ad platform reports the conversions it can see in its own browser, which is why Google and Meta rarely agree and neither matches the CRM. Adscriptly tracks the click once, collects the outcome wherever it actually happens, and sends the qualified result back to whichever platform earned it. [Start free, 7 days](https://adscriptly.com/signup?next=/dashboard/signals) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo) Product profile Platforms Google Ads + Meta Ads Signals Clicks, forms, calls, CRM Direction Capture, qualify, send back Built around the data, controls, and workflows already available in Adscriptly. Core capabilities ## What you can do with Adscriptly Ad Tracking Software. 01 ### Track the click, not just the visit Preserve the click identifier each platform issues so a conversion that happens days later can still be attributed to the ad that paid for it. 02 ### Collect every conversion type in one place Form submissions, tracked calls, and CRM stage changes land in the same ledger instead of three tools that each see part of the funnel. 03 ### Audit what is actually being recorded Inspect account settings, tags, identifiers, and live browser behavior before trusting a number. Missing evidence is reported as missing, not as a pass. 04 ### Read spend and outcomes together Compare ad spend against the outcomes that survived qualification, so cost per lead sits next to cost per qualified lead rather than replacing it. 05 ### Send the qualified outcome back Upload the events worth optimizing toward as offline or enhanced conversions, and confirm the destination accepted them. How it works ## How your team sets it up and reviews the result. 1. 01 ### Install one tracker Add a single first-party script and let it claim the origin. No per-platform pixel juggling to get a baseline. 2. 02 ### Connect the outcome systems Link the ad accounts, call tracking, and CRM that already hold the truth about what a lead became. 3. 03 ### Decide what counts Set the rules and values that separate an inquiry from an opportunity, so the tracker records quality rather than volume. 4. 04 ### Send it back and verify Review the destination conversion action, upload the qualified events, and check what the platform reports receiving. Best fit ## Who this is for. ### Buying on more than one platform Stop reconciling a Google number against a Meta number by hand when both are counting the same lead differently. ### Lead generation with a sales step Track the lead past the form, so the campaigns that produce opportunities outrank the ones that produce volume. ### Agencies reporting to clients Report one set of outcomes per account, with the evidence behind each number available when a client questions it. Inside the Signals stack ## What the tracker connects to Capturing the click is one part of it. These are the pieces that carry the identifier server-side, hold the outcome, and send the qualified result back to each platform. [Start free, 7 days](https://adscriptly.com/signup?next=/dashboard/signals) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo) [### Server-side tracking How a click identifier is kept server-side so a conversion days later still reaches the ad that paid for it. Explore server-side tracking→](https://adscriptly.com/server-side-tracking) [### Conversions API The delivery side: sending qualified events to Google and Meta from your server instead of the browser. See how delivery works→](https://adscriptly.com/conversions-api) [### Integrations The ad accounts, call tracking, and CRMs that hold the outcome a tracker has to read. Browse all integrations→](https://adscriptly.com/integrations) [### Lead scoring software Set the rules and values that decide which tracked leads are worth optimizing toward. See lead scoring→](https://adscriptly.com/lead-scoring-software) [### AI marketing agents What acts on the tracked outcomes: agents that work keywords, budgets, and bids off the qualified numbers. Meet the agents→](https://adscriptly.com/ai-marketing-agents) Frequently asked ## The practical questions. What is ad tracking software?+ Ad tracking software records what happens after an ad click: which visitor arrived, what they did on the site, and which outcome it became. Its purpose is to connect ad spend to a result the business recognizes, rather than to the platform-reported conversion alone. What is an ad tracker?+ An ad tracker is the piece that follows a single click across the gap between the ad and the outcome, usually by preserving the click identifier the platform issued and reattaching it when the conversion is confirmed. In Adscriptly that is a first-party script plus the connected systems that hold the outcome. Does ad tracking software replace the platform pixels?+ No. Google and Meta still need their own tags to run and optimize campaigns. Ad tracking sits alongside them, adds the outcomes the browser never sees, and sends those back so bidding has something better to aim at. Can one tool track Google Ads and Meta Ads together?+ Yes for capture and reporting: the same tracker records both, so the outcomes live in one place. Delivery is still per platform, because each one accepts conversions on its own terms and reports back separately. How is ad tracking different from ad spend tracking?+ Ad spend tracking answers where the money went. Ad tracking answers what the money produced. Adscriptly reads both together, because spend on its own cannot tell you whether a campaign was worth running. What is the best ad tracking software?+ It depends on where your conversions actually finish. If they finish on the page, platform tags may be enough. If they finish in a phone call, a CRM stage, or weeks later, you need a tracker that can carry the click identifier that far and send the outcome back. ## Start using Adscriptly Ad Tracking Software. Every plan starts with a free 7-day trial and 1,500 trial credits. Card required. [Start free, 7 days](https://adscriptly.com/signup?next=/dashboard/signals) [See pricing](https://adscriptly.com/pricing)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)