--- title: "Before and After Ads: Real Transformation Ad Examples" description: Real before and after ads from Meta, ranked by engagement and days running. See how transformation creative proves a result without tripping the platform rules. canonical: https://adscriptly.com/ads-library/before-and-after-ad-examples source: https://adscriptly.com/llms.txt --- 5,200+ ads in the library # Before and After Ads That Survive the Scroll Real Meta transformation creative, ranked by engagement and time in rotation. 5,200+ before and after ads in the library right now, from advertisers including Lessie Fitness, BetterMe, Lina Chan. ## Top before and after ads right now Longest run here: Gravity Transformation, 314 days ![Lessie Fitness video ad example](https://adscriptly.com/api/ads-library/media/library/images/CA9SGCjXFiT2rtg3bnBU/xzSi3csRITZbrb7GSWF5/3b9bb59960d2bf6d0ba990e4251c3f71.jpg) Lessie Fitness 11 days · video ![BetterMe video ad example](https://adscriptly.com/api/ads-library/media/library/images/BvPcAPUbFeyxfbVlTJDC/OOu9vcgPxI2EOKCplHib/13b68e7cde153e481b82964ec1dffad364c633038668e0f82d09c64110f90136.jpg) BetterMe 1 day · video ![Lina Chan image ad example](https://adscriptly.com/api/ads-library/media/library/images/mirrored/32a23eaa-92c1-4ff1-930d-e2a410417c3c/b0628ff3cd683151a2afe7775c69b3db.jpg) Lina Chan 54 days · static ![Muscle Booster video ad example](https://adscriptly.com/api/ads-library/media/library/images/GdILsttBL3qMQ3iMO9lT/J4SHXlgb1gCtjcPULO2s/6fa45e9e8b146d0d4c55c1e390447700.jpg) Muscle Booster 4 days · video ![PRISM+ image ad example](https://adscriptly.com/api/ads-library/media/library/images/mirrored/8f65f5a5-172f-49db-9b5e-10e5af7467b1/d5679ede4c59fce113b524267dc403a6.jpg) PRISM+ 19 days · static ![WalkFit Daily Walking Plan video ad example](https://adscriptly.com/api/ads-library/media/library/images/qgngEHFtElF7nTmOBVBj/75QjGmiwsF03TuWombXS/bc606e33226ff575a2e1fcb47e874d29.jpg) WalkFit Daily Walking Plan 1 day · video ![Women’s Health & More image ad example](https://adscriptly.com/api/ads-library/media/library/images/mirrored/fb29647b-6ec4-416e-bbe9-6b7d9697a6c7/b955e7da017366d2cb425ce95f20bf6d53c0808b46a3e9b7637ab8fdfa7ce0c0.jpg) Women’s Health & More 31 days · static ![Mindvalley video ad example](https://adscriptly.com/api/ads-library/media/library/images/vtSzmsjGHqbOBVmcxglW/PbKAh9BTQVkA7Ly0YTaQ/02b6002076cd909335511242cd7d077b2ba7644a7c021eae1db5ea415a0996b0.jpg) Mindvalley 1 day · video ![Verdalyae image ad example](https://adscriptly.com/api/ads-library/media/library/images/mirrored/05cb3462-195c-4f21-870c-98169eee6c66/7d88f9b38a8e7004a1ba646c7e6beeb5.jpg) Verdalyae 172 days · static ![Gravity Transformation video ad example](https://adscriptly.com/api/ads-library/media/library/images/PZyoZYO26wyL1TXxzLEi/ZtrbMg9lHjLUH465Z79d/e9453b19fb53e868900689a4d6f1e75c.jpg) Gravity Transformation 314 days · video ![Stan Taylor image ad example](https://adscriptly.com/api/ads-library/media/library/images/mirrored/5631e962-8c2b-4d2a-88c4-fcc718e59885/860f25afa05370663d3fc768ac09f9dc.jpg) Stan Taylor 32 days · static ![Warrior Workouts video ad example](https://adscriptly.com/api/ads-library/media/library/images/rQVWGXAbxxNw4SoOB5re/JgnVfFOXx7cJk93y7a6s/939499926fe34d9cd48ec2f86289367ff9173bb4c1dc43e6ca4e7fd033719603.jpg) Warrior Workouts 1 day · video ![PCOS Weight Loss Hacks image ad example](https://adscriptly.com/api/ads-library/media/library/images/mirrored/81e490e9-1737-40e3-9acf-cea80a66af88/8e51879b04b790470558d85641f100ba076c2fff8a2f3974d4d128e5bed0e88d.jpg) PCOS Weight Loss Hacks 1 day · static ![ReliveX video ad example](https://adscriptly.com/api/ads-library/media/library/images/IyzI6dp8Qc7MEK7PvsgP/kKcGSBc0zt6uVHH9aHsx/6a0571757bf25fc6bc89a92df95733c5.jpg) ReliveX 47 days · video ![Tai Chi by Lee image ad example](https://adscriptly.com/api/ads-library/media/library/images/mirrored/07899e63-a3bf-43c8-b95e-f3b7406a685c/30ea2f212a78f8b3e97fc61d60641bd3.jpg) Tai Chi by Lee 17 days · static ![Nila Botanics video ad example](https://adscriptly.com/api/ads-library/media/library/images/ej6YdGSKNTIfe6LcYEj6/0v3o13DJ8EgO3NAqMQVG/7c2c4cb978ad5ab9ddc8e06dd53de183.jpg) Nila Botanics 253 days · video ![Vet approved products image ad example](https://adscriptly.com/api/ads-library/media/library/images/mirrored/c7ac9f82-18f9-4578-9399-5d040075779b/78801126296c6e969c0b827072541f5b.jpg) Vet approved products 15 days · static ![Transform in 28 Days video ad example](https://adscriptly.com/api/ads-library/media/library/images/8pfo6PQUV0bjjz3TLFI4/iPceqPY52JF4qQ7i40v6/10e1cc6404b29ed18309df5d72a277de.jpg) Transform in 28 Days 116 days · video ![Air Diet image ad example](https://adscriptly.com/api/ads-library/media/library/images/mirrored/2097d240-de5e-4919-ae95-25decc95ead5/055fa8c7acbd24db2fa163fb73ac07ac.jpg) Air Diet 66 days · static ![Emma Taylor video ad example](https://adscriptly.com/api/ads-library/media/library/images/S2demyIZPWElXk50L3nT/IlGXy8opkV17CTcPM1DH/3dc5278bae23c8d29de0e967203a27ddcb9218214a4d64bd3f347f5ad07ce78e.jpg) Emma Taylor 1 day · video ![28 - Day Fatty Liver Detox Challenge image ad example](https://adscriptly.com/api/ads-library/media/library/images/mirrored/150235a9-55a6-41a0-9be8-2c019a2149d0/78ea45d2f5bee8508ff4f32a4dab529f0ca5563880fd8e9377ac30d32330aa5f.png) 28 - Day Fatty Liver Detox Challenge 6 days · static ![Cycle Diet video ad example](https://adscriptly.com/api/ads-library/media/library/images/d3Dlx2NycHeQVzVbbbbc/TZEmwX7Lebov9AFpRa9R/346cff5555abcf44ff985cf19ee6b3050fa01fe139e7de6e15b82e020b5ff263.jpg) Cycle Diet 2 days · video ![Asian Pilates Challenge image ad example](https://adscriptly.com/api/ads-library/media/library/images/mirrored/0c0ff0e4-242b-4abb-9741-60ad8898d83a/5e2be44876fe6e7c0254d0c9a1a361619d6c49ed63e51d5dc95e6d91a0e6b502.jpg) Asian Pilates Challenge 1 day · static ![Elite Service Solutions Ltd video ad example](https://adscriptly.com/api/ads-library/media/library/images/878QuiJVdslE9gtfnNJh/htXTecbBQmvptQsvwo2M/affb024b98deb694dad21b895ddd7952.jpg) Elite Service Solutions Ltd 10 days · video Among the top 24 ads in this collection: 54% video, most common hooks educational, testimonial, audience callout. Brands shown include Lessie Fitness, BetterMe, Lina Chan. Rankings refresh as the library ingests new ads. [See All 5,200+ Before and After Ads](#live-library) [See Full Ad Library](https://adscriptly.com/ads-library) ## What works in before and after ads right now The before-and-after is the oldest proof format in advertising and still the most efficient: two frames, no copy required, and an argument the viewer completes themselves. This collection gathers transformation creative from the live Meta library, ranked by engagement score and days running, which matters more here than anywhere because this format has the widest gap between what gets attention and what stays live. That gap is mostly policy. Meta restricts before-and-after imagery in health, weight loss, and cosmetic categories, so the ads that sustain in those verticals have learned to show the transformation obliquely: process footage instead of body comparison, an object rather than a person, or a result the viewer infers. The examples here are worth studying for exactly that craft. Credibility is the whole game: identical lighting, identical framing, and an unglamorous before state read as honest, while a retouched pair reads as a scam and gets scrolled. The sustained examples usually add a time stamp so the claim is bounded, keep the transformation modest enough to be believable, and pair the visual with one sentence naming what changed. In restricted categories the winners show the process or the object rather than the body, which is also what keeps them running. ## Before and After Ads: common questions ### Are before and after ads allowed on Facebook? Conditionally. Meta restricts before-and-after imagery that implies personal health, weight, or cosmetic outcomes, and enforcement is strict in those categories. The ads sustaining here work within that by showing process, product, or objects rather than body comparisons. ### What makes a before and after ad believable? Consistency and modesty. Matching light and framing, an ordinary before state, a bounded time claim, and a result that stops short of miraculous. The exaggerated pairs get engagement briefly and disappear from rotation quickly. ### Which industries use before and after ads best? Home services, cleaning, auto detailing, and design categories, where the transformation is of an object and the policy risk is low. The library below lets you filter this collection by industry to see how each one handles the format. ### Why did my before and after ad get rejected? Usually the personal-attributes or body-image rules, but the trap is that Meta reviews your landing page too. An ad that clears on its own creative still gets rejected when the page behind it carries the transformation claims, the weight-loss testimonials, or the imagery the ad avoided. Fix both sides or the resubmission fails the same way. ## Explore all before and after ads in the live library The live library below is pre-filtered to this collection. Change the filters, search by meaning, and save the winners. Search ads Search ads Industry All industries Beauty (3) Food Beverage (2) Fitness (1) Wellness (3) Travel (1) Fashion (1) Ecommerce (1) Jewelry ads Real estate ads Skincare ads Beauty ads Coffee ads App ads Gym ads Insurance ads B2B ads Ecommerce ads Restaurant ads Fitness ads SaaS ads Supplement ads UGC ads Testimonial ads Carousel ads Before & after ads Hook All hooks Question Audience Callout Problem Callout Contrarian Curiosity Gap Statistic Testimonial Authority Story Skit Educational Demo Offer Claim Sort by Featured Most engaged Longest running Most recent All Images Videos Proven and fresh picks while your taste profile fills in — save, remix or clone a few and this sharpens. Searching the library… Glowa Video Kess Beauty Video Cloud Matcha Video Stride Run Video Loop Water Video Brite Video Havn Travel Video Aura Video Kova Video Myco Video Seryn Video Unbox Video ## More ad collections [Static Ad Examples](https://adscriptly.com/ads-library/static-ad-examples) [Video Ad Examples](https://adscriptly.com/ads-library/video-ad-examples) [Testimonial Ads](https://adscriptly.com/ads-library/testimonial-ad-examples) [Carousel Ads](https://adscriptly.com/ads-library/carousel-ad-examples) [Restaurant Ads](https://adscriptly.com/ads-library/restaurant-ads) [Fitness Ads](https://adscriptly.com/ads-library/fitness-ads) [Entertainment Ads](https://adscriptly.com/ads-library/entertainment-ads) [SaaS Ads](https://adscriptly.com/ads-library/saas-ads) [Full Ads Library](https://adscriptly.com/ads-library)