---
title: "Custom Audiences Built From Real Conversions | Adscriptly"
description: Build custom audiences from qualified outcomes rather than raw page views, then sync them to Meta and Google and keep them refreshed automatically.
image: https://adscriptly.com/opengraph-image.png
canonical: https://adscriptly.com/audiences
source: https://adscriptly.com/llms.txt
---
Adscriptly Signals

# Audiences built from what people did, not just which page they loaded.

A retargeting list of everyone who hit a page is mostly people who were never going to buy. Adscriptly builds audiences from the same qualified outcomes it sends as conversions, so a seed list is made of real buyers and real opportunities, and it stays current without anyone exporting a CSV.

[Start free, 7 days](https://adscriptly.com/signup?next=/dashboard/signals) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo)

Product profile

Built from Qualified outcomes Destinations Meta, Google Refresh Continuous

Built around the data, controls, and workflows already available in Adscriptly.

Core capabilities

## What you can do with Adscriptly Audiences.

01

### Segment on outcomes, not pageviews

Build a list from the events you already qualify: booked calls, closed deals, high-value orders, or any conversion your rules mark as meaningful.

02

### Seed lookalikes with buyers

Feed a lookalike from closed revenue rather than from every form fill, so the model expands on the customers you actually want more of.

03

### Exclude who should not see it

Suppress existing customers, unqualified leads, and anyone already in the pipeline so prospecting spend goes to new people.

04

### Stay refreshed without exports

Membership updates as outcomes arrive, so a list is not a snapshot that goes stale from the day it was uploaded.

How it works

## How your team sets it up and reviews the result.

1. 01

   ### Define the segment

   Choose the outcome, the value threshold, and the window that describe the people you want to reach or exclude.
2. 02

   ### Match on hashed identifiers

   Members are matched using the same normalized, hashed identifiers used for conversion delivery.
3. 03

   ### Sync to the platforms

   Push the segment to Meta and Google Customer Match, and keep the destination mapping in one place.
4. 04

   ### Keep it current

   New qualifying outcomes join and stale members age out on the schedule you set.

Best fit

## Who this is for.

### Value-based prospecting

Seed lookalikes from your highest-value closed deals instead of from undifferentiated lead volume.

### Suppression that holds

Stop paying to show acquisition ads to people who already bought last week.

### Win-back and cross-sell

Reach past customers on a cadence driven by their real purchase history rather than a manual list refresh.

Around the audience

## What feeds a list, and what runs against it

An audience is only as good as the outcomes behind it. These pages cover where those outcomes are qualified, how they are matched, and which campaigns spend against the list once it syncs.

[Start free, 7 days](https://adscriptly.com/signup?next=/dashboard/signals) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo) [### Lead scoring software

Set the rules that decide which leads count as qualified, since that judgement is what a seed or suppression list is built from.

See how scoring works→](https://adscriptly.com/lead-scoring-software) [### Ad tracking software

The tracking layer that captures the outcomes an audience segments on, across Meta and Google in one place.

See the tracking hub→](https://adscriptly.com/ad-tracking-software) [### Conversions API

Members are matched with the same normalized, hashed identifiers that server-side conversion delivery sends.

How delivery works→](https://adscriptly.com/conversions-api) [### Facebook ad automation

Where a synced Meta audience gets used: budgets, bids, and creative decisions on the campaigns running it.

See the Meta agent→](https://adscriptly.com/facebook-ad-automation-tool)

Frequently asked

## The practical questions.

What makes these audiences different from a pixel retargeting list?+

A pixel list is built from page visits. These are built from qualified outcomes, so the seed can be closed deals or high-value orders rather than everyone who happened to load a URL.

Which platforms can receive an audience?+

Meta Custom Audiences and Google Customer Match, using the connections already authorized for conversion delivery.

How are members matched?+

With normalized and hashed identifiers, the same ones used for server-side conversion delivery. Raw contact details are not sent.

Do audiences update on their own?+

Yes. Membership follows the outcomes as they arrive, so a list does not have to be re-exported to stay useful.

## Start using Adscriptly Audiences.

Every plan starts with a free 7-day trial and 1,500 trial credits. Card required.

[Start free, 7 days](https://adscriptly.com/signup?next=/dashboard/signals) [See pricing](https://adscriptly.com/pricing)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with  
Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)