AdscriptlyCold Read
Coming soon

That was a cold read.
Your visitors are giving you the same thing.

Cold Read identifies the visitors who leave without converting, then writes to them about exactly what they were reading.

97%

of your traffic leaves without identifying itself.

An industry figure, not ours. Your analytics will tell you yours.

The pipeline

How the trick works

Read

Someone lands on your site and leaves without a form fill. Cold Read identifies them and captures the session: pages, time on each, scroll depth, what they clicked, what they came back to.

/pricing2m 08s · 88%
/case-studies/acme6m 14s · 94%
/docs/offline-import0m 41s · 35%
Anonymous visitorResolved → M. Alvarez
Agent: Third visit this week. Still no form fill.

Connect

Adscriptly already knows which ad brought them and which keyword they searched. Cold Read attaches it. Nobody else in this category has that half, because nobody else was already sitting in your ad account.

Session
/case-studies/acme · 6m 14s · 2nd visit
+
Ad signal, from your account
Campaign Search_NonBrand_US
Keyword "attribution software" · Creative RSA_v3
Agent: Came in on a $14 click. Worth a message.

Write

The agent writes about that exact page, in your brand voice, on the channel that fits your business. Then it follows up until they answer or tell you to stop.

Emaildrafted in your voice
the Acme number you scrolled to

You spent six minutes on our Acme write-up and made it to the part where their CPA dropped 41%. That section leaves out the messy half...

Follow-up scheduled · day 3 · stops on reply or opt-out
Agent: Sending at 9:00am their time.
One to one, every visitor

Identify every visitor.
Deliver marketing tailored to them.

If a visitor does not convert on your site, Cold Read follows up over email and SMS to move them to the action you wanted. It learns from each visitor's behavior and history, then writes personalized messages, answers their questions, and helps close the sale.

Reaches out over email and SMS the moment they leave without converting
Learns from each visitor's behavior and history, not a generic template
Answers questions in real time, in your brand voice
Moves them to the action you wanted, and closes more of them
Follow-up · after they left
Viewed the Meridian desk twice · left it in the cart
Agent · Email
You came back to the Meridian desk twice and left it in your cart. Want me to answer anything before it sells out?
Is the walnut in stock?
Agent · SMS
Walnut ships this week. Since you also looked at the standing version, that one is in walnut and in stock too.
Great, I'll grab the standing one.
Order placed · $840 · synced to Adscriptly as a conversion
Select your business model

Three businesses, three reads

Cold Read is not one product wearing three skins. Click yours and see what it does with the same session.

EcomEmailSMS

A rep for every cart that walks

Someone held your product in their hands and left. Cold Read names them, then writes the email and the text about that exact product, in your voice, while they still want it.

Built for Shopify and DTC stacks, cart and catalog aware
Messages non-buyers about the exact product they held
Discounts only when the session earns one, and time-boxed
Replies handled, revenue synced to Klaviyo and Postscript
Cart: Meridian desk · 2nd visit · no checkout
You looked at the Meridian desk twice and left it in the cart. It ships free through Friday. Want me to hold the price?
Delivered · 7:41pm, their time

One visitor. Four ways to say it.

Example output
The session, fixed
Read/case-studies/acme
Time on page6m 14s
Scrolled to94%
Clicked"See the numbers"
Arrived fromGoogle Ads, "attribution software"
Returned2nd visit in 3 days
To: M. AlvarezFrom: you, at your domain, warmed and rate-limited
Subject: the Acme number you scrolled to

You spent six minutes on our Acme write-up and made it to the part where their CPA dropped 41%. That section leaves out the messy half: it took them nine weeks and two rebuilds of their conversion import. Happy to send the version with the mistakes in it.

Multi-touch offline conversions

The conversion goes back to the click that earned it

Cold Read captures the GCLID at page load and stores it against the resolved identity. Eight days later they open the Cold Read email and buy. Ask what Google sees: an email click, a direct visit, a conversion that lands on email. The ad click that actually sourced the whole thing sits there with nothing attached.

Day 0
Ad click. GCLID captured at page load.
Held
Stored against the resolved identity.
Day 8
Opens the Cold Read email and buys $840.
GCLID lostWithout Cold Read
Conversion credited toEmail, then Direct
The keyword that sourced it0 conversions

Smart Bidding bids that keyword down. You have taught the algorithm to stop buying the traffic that works.

GCLID heldWith Cold Read
Conversion credited toGoogle Ads · "attribution software"
Signal routedGoogle offline conversion · Meta fbc

The conversion goes back to the click that earned it. Google learns from the traffic that actually worked.

This is Adscriptly's core product, and Cold Read is the machine that feeds it. Offline conversion routing was always too niche, because most businesses do not generate offline conversions worth routing. Cold Read manufactures them, out of traffic that was invisible in both directions.

Five minutes

If you run Adscriptly, it is a toggle

No big install. No new tech to babysit. Cold Read reads the tag you already have on your site. Turn it on, pick your channels, set the voice.

No new pixel.The tag you have is the tag it uses.
No migration.Sequences live next to your campaigns.
No new dashboard.Replies and revenue land where you already look.
Cold Read
Add-on · $0.15 per message
Tag detected · on your site since March
Ad signal connected · Google Ads, Meta
Brand voice · trained on your site and sent mail
Proof, by default

The only number you can check

Every vendor in this category quotes a match rate. Match rate tells you how many visitors came back with a result. It does not tell you how many results were right.

Cold Read runs a randomized holdout by default. A slice of your identified visitors gets suppressed. We measure the delta and report incremental revenue, not attributed revenue.

You will know what we are worth. So will we.

Identified visitors, this week
ContactedHeld out, measured against

What's in it

What it sees

Visitor identification, resolved to a person. Full session capture: pages, dwell, scroll, clicks, return visits. The campaign, keyword, and creative that brought them, from your Adscriptly account.

What it sends

A brand voice engine trained on your site, your emails, your support tickets, your sales calls. Multi-touch sequencer with branch logic and reply handling. Channel routing per business. Consent gating on every channel, and voice will not dial without a record. Suppression and opt-out honored permanently, everywhere.

What it proves

Randomized holdout, on by default, reporting incremental rather than attributed. Native sync to Klaviyo, Postscript, Attentive, Shopify, your CRM. Every reply, meeting, and sale routes back into Adscriptly as an offline conversion, so your bidding learns from the revenue Cold Read created.

Price
$0.15per message

Not per contact. Not per seat.
Not a percentage of revenue we grade ourselves on.

Monthly minimum applies. Requires an active Adscriptly plan.

Your traffic is already telling you everything.

Get on the list. We are onboarding a small first group.

© 2026 AdscriptlyCold Read requires an active Adscriptly plan.