---
title: "Booked Meeting Agent | Adscriptly Docs"
description: Track booked meetings and calendar events as Google Ads offline conversions with the Booked Meeting Agent.
image: https://adscriptly.com/opengraph-image.png
canonical: https://adscriptly.com/docs/conversion-agents/booked-meeting-agent
source: https://adscriptly.com/llms.txt
---
# Booked Meeting Agent

The Booked Meeting Agent tracks calendar bookings from scheduling tools and uploads them to Google Ads as offline conversions. When a lead books a meeting through Calendly or Google Calendar, Adscriptly links it back to the original ad click.

## How It Works

1. Connect your calendar or scheduling tool to Adscriptly
2. When a prospect books a meeting, Adscriptly captures the event details and attendee information
3. The agent matches the booking to a Google Ads click using email address or GCLID
4. The meeting is uploaded to Google Ads as an offline conversion

## Supported Integrations

- Calendly
- Google Calendar

## Setup

1

### Connect your calendar

Go to **Settings → Integrations** and connect Calendly or Google Calendar via OAuth.

2

### Create a meeting conversion action

From the **Conversions** dashboard, click **“Add New Conversion Type”** and select **Booked Meeting**.

3

### Configure event filters

Choose which calendar events should count as conversions. You can filter by event type, calendar, or other criteria.

4

### Set a conversion value

Assign a monetary value to booked meetings. See the [Calculating Conversion Value](https://adscriptly.com/docs/guides/calculating-conversion-value) guide.

## Why Track Meetings

A booked meeting is a much stronger buying signal than a form fill. By uploading meeting bookings as conversions, you teach Google’s Smart Bidding to optimize for leads who are serious enough to schedule time with your team — not just those who fill out a form and disappear.

Tip

If you use both form submissions and booked meetings, assign a higher conversion value to meetings. This tells Google Ads that a meeting is a stronger signal than a form fill. [Previous CRM Activity Agent](https://adscriptly.com/docs/conversion-agents/crm-activity-agent) [Next Qualified Call Duration Agent](https://adscriptly.com/docs/conversion-agents/qualified-call-duration-agent)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with  
Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)