---
title: "CRM Activity Agent | Adscriptly Docs"
description: Automatically upload CRM pipeline stage changes as offline conversions to Google Ads with the CRM Activity Agent.
image: https://adscriptly.com/opengraph-image.png
canonical: https://adscriptly.com/docs/conversion-agents/crm-activity-agent
source: https://adscriptly.com/llms.txt
---
# CRM Activity Agent

The CRM Activity Agent connects your CRM to Google Ads and automatically uploads pipeline stage changes as offline conversions. When a lead moves to a qualified stage in your CRM, Adscriptly sends that signal back to Google Ads so Smart Bidding can optimize for leads that actually convert into customers.

## How It Works

1. Connect your CRM to Adscriptly (Salesforce, HubSpot, Pipedrive, Zoho, Close, or GoHighLevel)
2. Choose which pipeline stages or deal statuses represent a qualified conversion
3. Adscriptly monitors your CRM for leads that reach those stages
4. When a lead matches, the conversion is uploaded to Google Ads with the original GCLID and lead data

## Supported CRMs

- Salesforce
- HubSpot
- Pipedrive
- Zoho CRM
- Close
- GoHighLevel

## Setup

1

### Connect your CRM

Go to **Settings → Integrations** and connect your CRM via OAuth. Adscriptly uses Nango to securely manage the connection.

2

### Create a CRM conversion action

From the **Conversions** dashboard, click **“Add New Conversion Type”** and select **CRM Activity**.

3

### Map pipeline stages

Select the CRM pipeline stages that should trigger a conversion upload. For example, you might choose “Qualified Lead” or “Proposal Sent” as your conversion trigger.

4

### Set a conversion value

Assign a value to each CRM conversion. See the [Calculating Conversion Value](https://adscriptly.com/docs/guides/calculating-conversion-value) guide.

Tip

Choose pipeline stages that represent a genuine qualification event — not just initial contact. The further down the funnel, the stronger the signal for Smart Bidding.

## Data Matching

The agent matches CRM records to Google Ads clicks using:

- **GCLID** — if captured and stored in your CRM
- **Email address** — hashed and sent via enhanced conversions for leads
- **Phone number** — additional matching signal

For best results, ensure your CRM captures the GCLID from the original landing page URL. This provides the most accurate conversion attribution. [Previous Landing Page Agent](https://adscriptly.com/docs/conversion-agents/landing-page-agent) [Next Booked Meeting Agent](https://adscriptly.com/docs/conversion-agents/booked-meeting-agent)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with  
Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)