---
title: "Positive Keyword Agent | Adscriptly Docs"
description: Discover high-performing search terms not yet in your campaigns. The Positive Keyword Agent finds value-based winners, long-tail gems, and offline conversion finders.
image: https://adscriptly.com/opengraph-image.png
canonical: https://adscriptly.com/docs/keyword-agents/positive-keyword-agent
source: https://adscriptly.com/llms.txt
---
# Positive Keyword Agent

The Positive Keyword Agent identifies high-performing search terms that are not yet included in your campaigns as keywords. It surfaces opportunities you’re already getting traffic from but haven’t explicitly targeted.

## Opportunity Types

- **Value-Based Winners** — search terms with efficient conversion metrics and strong ROAS
- **Long-Tail Gems** — specific queries with 3 or more words that show high intent and low competition
- **Offline Conversion Finders** — search terms that have led to CRM-tracked leads, deals, or qualified offline conversions

## Setup

1

### Create a new agent

From the **Keywords Dashboard**, click **“Create New Agent”** and select Positive Keyword Agent.

![Keywords Dashboard with Create New Agent button](https://adscriptly.com/_next/image?url=%2Fdocs%2Fpositive-keyword%2Fcreate-agent.png&w=1920&q=75) 2

### Configure discovery rules

Adjust the thresholds for each opportunity type. For example, set minimum conversion rates for Value-Based Winners or minimum word count for Long-Tail Gems.

![Discovery rule threshold configuration for each opportunity type](https://adscriptly.com/_next/image?url=%2Fdocs%2Fpositive-keyword%2Fdiscovery-rules.png&w=1920&q=75) 3

### Choose target campaigns

Select which campaigns should receive new positive keywords when you approve recommendations.

4

### Set match type and operation mode

Configure how keywords are added and when the agent runs:

- Choose the **match type strategy** for new keywords (broad, phrase, or exact match)
- Select **operation mode**: One-Time Run (single historical scan) or Scheduled Daily (continuous monitoring)
- Set the **date range** for historical search term analysis

![Match type strategy and operation mode configuration](https://adscriptly.com/_next/image?url=%2Fdocs%2Fpositive-keyword%2Fmatch-types.png&w=1920&q=75) 5

### Review recommendations

Review discovered search terms in the dashboard, including metrics and target locations. Approve individually or in bulk. Dismissed keywords won’t resurface.

![Positive keyword agent recommendations dashboard with metrics and actions](https://adscriptly.com/_next/image?url=%2Fdocs%2Fpositive-keyword%2Frecommendations.png&w=1920&q=75)

## How It Learns

The agent improves over time based on your approval and dismissal decisions. It learns which types of search terms you value and adjusts future recommendations accordingly.

Approved keywords can be reverted through the pending activity section in Google Ads. [Previous Negative Keyword Agent](https://adscriptly.com/docs/keyword-agents/negative-keyword-agent) [Next Calculating Conversion Value](https://adscriptly.com/docs/guides/calculating-conversion-value)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with  
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