---
title: "Free PPC Tools for Google Ads | Adscriptly"
description: Free PPC tools to optimize your Google Ads campaigns. Forecast clicks, leads, and ROAS with our PPC calculator, or automate campaigns with copy-paste Google Ads scripts.
canonical: https://adscriptly.com/free-ppc-tools
source: https://adscriptly.com/llms.txt
---
Free Tools

# Free PPC Tools

Powerful tools to help you plan, analyze, and optimize your Google Ads campaigns

[## Target Based Bidding Calculator

Get ready for the August 17, 2026 bidding change, when Google starts optimizing TO your target instead of under it on budget-limited campaigns. Enter your tCPA or tROAS, recent actuals, and business breakeven to see whether to adjust the target, raise the budget, or do nothing.

- August 17, 2026 update mechanics
- Full decision tree, incl. budget moves
- 8-week drift projection chart
- Volume vs efficiency slider

Try it free](https://adscriptly.com/google-ads-target-based-bidding-calculator) [## Google Ads Budget Calculator

See your monthly budget pace under Google’s June 2026 pacing rules. Enter your daily budget, month-to-date spend, and ad schedule to see over/under pace, projected spend, and the budget to set instead.

- June 2026 pacing algorithm
- Ad-schedule-aware monthly math
- Over/under pace + projection chart
- Correct budget for tight schedules

Try it free](https://adscriptly.com/google-ads-budget-calculator) [## Facebook Ad Cost Calculator

Price your Facebook ads and check your budget pace. Enter your daily budget, month-to-date spend, and CPM/CTR assumptions to see cost per click, cost per result, and projected spend under Meta’s real pacing rules.

- CPC & cost-per-result math
- 175% daily / 7× weekly caps modeled
- Within-week catch-up projection
- 2026 benchmark defaults, editable

Try it free](https://adscriptly.com/facebook-ad-cost-calculator) [## Negative Keyword List

Over 13,000 Google Ads negative keywords across 15 industries plus a universal list. Filter by industry, word count and category, or paste your website and get a list built for what you actually sell.

- 13,000+ curated negatives
- 15 industry lists
- AI list from your website
- CSV for Google Ads Editor

Try it free](https://adscriptly.com/negative-keywords-list) [## PPC Performance Calculator

Forecast your Google Ads performance with real keyword data. Enter your keywords, location, and budget to see estimated clicks, leads, revenue, and ROAS.

- Real search volume data
- CPC estimates by location
- Lead & revenue projections
- ROAS forecasting

Try it free](https://adscriptly.com/free-ppc-tools/ppc-calculator) [## Google Ads Scripts Library

Copy-paste ready automation scripts for Google Ads. Optimize bids, pause low performers, track quality scores, and automate reporting with production-tested scripts.

- 10 production-ready scripts
- Bid optimization & ROAS targeting
- Quality score monitoring
- Automated reporting to Sheets

Try it free](https://adscriptly.com/free-ppc-tools/google-ads-scripts) [## CPC Calculator

Live cost-per-click ranges for any keyword from the Google Keyword Planner — competition, monthly CPC movement, and what you would pay at your Quality Score.

- Live Keyword Planner CPC ranges
- Competition levels by keyword
- Monthly CPC movement over time
- Quality Score tax & discount math

Try it free](https://adscriptly.com/cpc-calculator) [## Keyword Match Type Tool

Simulate the search terms your keyword and match type will trigger, with real Keyword Planner data. Get keyword additions and negative suggestions, then export them to Google Ads.

- Search term report simulation
- Broad, phrase, and exact behavior
- Negative keyword suggestions
- Push straight to your account

Try it free](https://adscriptly.com/keyword-match-type-tool) [## AI Hook Generator

Generate scroll-stopping opening lines for blog posts, social, short-form video, emails, and ad headlines. Describe the topic, pick a tone, copy the winners.

- Six proven hook mechanisms
- Five formats, five tones
- 3 to 10 variants per run
- Free, no signup

Try it free](https://adscriptly.com/ai-hook-generator)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with  
Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)