--- title: "Free Google Ads Scripts | Copy-Paste Automation Scripts | Adscriptly" description: Free collection of production-ready Google Ads scripts. Copy-paste scripts to automate bid optimization, pause low performers, track quality scores, and export reports. canonical: https://adscriptly.com/free-ppc-tools/google-ads-scripts source: https://adscriptly.com/llms.txt --- # Google Ads Scripts Copy-paste ready automation scripts to optimize your Google Ads campaigns. Every script ships with a DRY_RUN mode, so you can preview changes before anything touches your account. All Scripts Popular Keywords Bidding Budget Reporting Monitoring Automation ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner keywords ### Pause Low Quality Score Keywords Automatically pauses keywords with Quality Score below 5 that have spent over $50. Prevents wasted ad spend on underperforming keywords. est. impact · $200-500/month View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate bidding ### ROAS-Based Bid Optimization Automatically adjusts keyword bids based on 30-day ROAS performance. Increases bids for high performers, decreases for underperformers. est. impact · 10-25% better ROAS View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner budget ### Budget Pacing Alert Sends an email alert when campaigns hit 90% of their daily budget. Helps prevent missed opportunities from capped budgets. est. impact · Prevent budget caps View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner keywords ### Zero Conversion Keyword Pauser Pauses keywords with high spend but zero conversions. Prevents wasted budget on non-converting keywords. est. impact · $300-1000/month View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate keywords ### Negative Keyword Miner Analyzes search terms and automatically adds high-spend, low-converting queries as negative keywords. est. impact · $200-800/month View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner reporting ### Campaign Performance Report to Sheets Exports daily campaign performance metrics to a Google Sheet for tracking and analysis over time. est. impact · Save 2+ hours/week View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate reporting ### Quality Score Tracker Logs Quality Score changes over time to a spreadsheet. Track QS trends and identify opportunities for improvement. est. impact · Reduce CPC by 10-30% View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner bidding ### Weekend/Weekday Bid Adjustments Automatically adjusts campaign budgets based on day of week performance patterns. est. impact · 5-15% better efficiency View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) advanced bidding ### Ad Schedule Optimizer Analyzes hourly performance and creates ad schedules to reduce spend during low-converting hours. est. impact · 10-20% efficiency gain View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner keywords ### Low CTR Ad Pauser Automatically pauses ads with CTR below threshold. Helps maintain ad group health and Quality Score. est. impact · Improve QS & CTR View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner monitoring ### Disapproved Ads Checker Finds and alerts on all disapproved ads across your account. Quickly identify policy violations before they impact your campaigns. est. impact · Prevent campaign disruptions View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner monitoring ### Empty Ad Group Detector Finds ad groups without active ads or keywords. Clean up orphaned ad groups that waste account structure. est. impact · Cleaner account structure View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate monitoring ### Change History Alert Monitors account for significant changes by other users. Get notified when budgets, bids, or status change unexpectedly. est. impact · Prevent unauthorized changes View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate reporting ### Performance Max Search Terms Reporter Exports Performance Max campaign search terms to Google Sheets. Gain visibility into what queries trigger your PMax campaigns. est. impact · Better PMax visibility View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate keywords ### Shopping Product Pauser Pauses low-performing shopping products based on ROAS thresholds. Automatically optimize your product feed performance. est. impact · $300-800/month View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate automation ### Shopping Custom Labels Automation Auto-assigns custom labels to products based on performance tiers. Segment products by ROAS, margin, or conversion rate. est. impact · Better product segmentation View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) advanced monitoring ### Competitor Auction Insights Alert Monitors Auction Insights for new competitors or significant impression share changes. Stay ahead of competitive threats. est. impact · Competitive intelligence View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate reporting ### Impression Share by Hour Report Reports impression share trends by hour of day. Identify when you're losing visibility and optimize ad scheduling. est. impact · Optimize ad schedule View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) advanced reporting ### N-Gram Search Term Analysis Analyzes search terms using n-gram patterns to find high-value word combinations. Discover new keywords and negative opportunities. est. impact · Find hidden keyword gems View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner reporting ### Landing Page Performance Report Reports conversions and metrics by final URL/landing page. Identify your best and worst performing pages. est. impact · Optimize landing pages View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate keywords ### Duplicate Keyword Finder Finds duplicate keywords across campaigns and ad groups. Eliminate internal competition and wasted spend. est. impact · $100-400/month View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) advanced bidding ### Audience Bid Optimizer Optimizes bid adjustments for audience segments based on conversion performance. Maximize ROI from your remarketing lists. est. impact · 15-30% better audience ROI View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner reporting ### Ad Strength Report Reports on RSA ad strength across your account. Identify weak ads and get actionable improvement suggestions. est. impact · Improve ad performance View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate reporting ### Wasted Spend Report Comprehensive analysis of wasted ad spend across keywords, search terms, placements, and more. Find all your money leaks. est. impact · $500-2000/month View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner reporting ### Monthly Performance Email Sends an automated monthly performance summary email with key metrics, trends, and highlights. est. impact · Save 2+ hours/month View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner monitoring ### Campaign Naming Convention Checker Validates campaign names against your naming conventions. Keep your account organized and consistent. est. impact · Better organization View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate keywords ### Keyword-Negative Conflict Finder Finds keywords that are blocked by negative keywords. Unblock potential traffic you're accidentally excluding. est. impact · Recover lost traffic View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate budget ### Spend Pacing Tracker Tracks daily and monthly spend pacing with projections. Never under or overspend your budget again. est. impact · Optimal budget utilization View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner monitoring ### Conversion Action Checker Alerts if conversion tracking stops working or drops significantly. Never miss broken tracking again. est. impact · Prevent tracking issues View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate automation ### Search Term to Keyword Adder Automatically adds high-performing search terms as keywords. Scale your campaigns with proven queries. est. impact · Capture more conversions View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) advanced bidding ### Weather-Based Bid Adjustments Automatically adjusts campaign bids based on real-time weather conditions. Boost AC/cooling ads in hot weather, heating ads in cold weather, delivery/indoor activity ads during rain. Perfect for seasonal and weather-sensitive businesses. est. impact · 15-35% improved conversions View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate automation ### Inventory Stock Level Pauser Automatically pauses campaigns or ad groups when product inventory reaches zero or falls below a threshold. Connects to Google Sheets with stock data to prevent advertising out-of-stock items. est. impact · $300-800/month View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate monitoring ### Target CPA Performance Monitor Monitors campaigns using Target CPA bidding strategy and alerts when actual CPA significantly deviates from the target (e.g., >20% over target). Helps catch bidding strategy issues early. est. impact · $200-600/month View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate budget ### Shared Budget Utilization Monitor Reports on shared budget allocation and utilization across campaigns. Identifies campaigns that are consuming disproportionate amounts of shared budgets, helping optimize budget distribution. est. impact · 10-20% better budget allocation View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate reporting ### Ad Copy Performance Analyzer Analyzes ad copy elements (headlines, descriptions) across all ads to identify winning phrases and underperformers. Provides actionable copywriting insights to improve ad performance. est. impact · 15-30% better CTR View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner reporting ### Match Type Performance Comparison Compares keyword performance across match types (broad, phrase, exact). Helps identify which match type strategy works best for your account and specific keyword themes. est. impact · 10-20% efficiency gains View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) advanced reporting ### Account Health Scorecard Comprehensive account audit that scores multiple dimensions: ad strength, extension coverage, keyword health, budget utilization, and conversion tracking. Outputs an overall account health score with actionable recommendations. est. impact · Improved account performance View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate reporting ### Campaign Experiment Results Tracker Tracks Google Ads campaign experiments (drafts and experiments) and reports on performance vs base campaign. Includes statistical significance calculation to help make data-driven decisions. est. impact · Better testing decisions View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate automation ### Slack Alert Integration Template script for sending Google Ads alerts to Slack via webhook instead of email. Configurable message formatting, alert thresholds, and multiple alert types. Perfect for teams using Slack for notifications. est. impact · Faster response times View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner monitoring ### Impression Share Alert Monitors campaign impression share and alerts when it drops below target. Helps identify when you are losing visibility to competitors. est. impact · Capture lost traffic View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate bidding ### Device Bid Modifier Optimizer Analyzes performance by device (mobile, desktop, tablet) and suggests or applies bid adjustments based on conversion rates. est. impact · 10-20% efficiency View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate monitoring ### Account Anomaly Detector Detects unusual changes in account performance metrics. Alerts when spend, clicks, conversions, or CPA deviate significantly. est. impact · Early problem detection View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) advanced bidding ### Geographic Performance Optimizer Analyzes performance by location and recommends or applies geographic bid adjustments based on conversion data. est. impact · 10-15% efficiency View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner reporting ### Ad Extension Coverage Report Identifies campaigns and ad groups missing key ad extensions. Extensions can improve CTR by 10-15%. est. impact · Improve CTR 10-15% View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner reporting ### Search Partner Performance Analyzer Compares performance between Google Search and Search Partners. Helps identify if Search Partners are worth the investment. est. impact · Identify wasted spend View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate keywords ### Placement Exclusion Finder Identifies poor-performing display placements that should be excluded. Helps reduce wasted spend on low-quality sites/apps. est. impact · $200-500/month View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate automation ### Label Automation Automatically applies labels to campaigns, ad groups, and keywords based on performance metrics. Useful for filtering and reporting. est. impact · Save 2+ hours/week View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) intermediate reporting ### RSA Asset Performance Reporter Reports on Responsive Search Ad asset (headline/description) performance. Identifies top and low performing assets. est. impact · Improve ad strength View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) beginner monitoring ### Broken URL Checker Checks landing page URLs for errors (404, 500, etc.). Alerts when ads are pointing to broken pages. est. impact · Prevent lost traffic View script Copy ![Google Ads](https://img.logo.dev/ads.google.com?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=36&format=png) advanced reporting ### Conversion Lag Analyzer Analyzes the time between click and conversion to understand attribution windows and optimize bidding strategies. est. impact · Better attribution View script Copy // How to use ## From copy to running in four steps 01 ### Copy the script Use the copy button on any script in the library. 02 ### Open Google Ads Go to Tools > Bulk Actions > Scripts. 03 ### Create a new script Click the + button to open the script editor. 04 ### Paste and configure Paste the code, update the CONFIG values, and authorize. Pro tip Start with DRY_RUN mode. Every script previews its changes without applying them. Test in dry run first, then enable on a small campaign before rolling out account-wide. ## Frequently asked questions What are Google Ads Scripts? Google Ads Scripts are JavaScript code that runs directly in your Google Ads account to automate tasks, generate reports, and optimize campaigns. They can save hours of manual work every week. Are these scripts safe to use? Yes. All scripts include a DRY_RUN mode that previews changes without applying them. We recommend testing in dry run mode first, then on a small campaign before deploying account-wide. Do I need to know JavaScript? No. Simply copy the script, update the CONFIG values (like email addresses and thresholds), and paste into Google Ads. Comments explain what each setting does. How often should scripts run? It depends on the script. Budget alerts might run every 4 hours, while bid optimization works best weekly. Each script includes a recommended schedule in the comments. ## Want automated optimization without scripts? AdScriptly's AI agents continuously optimize your campaigns based on real revenue data. Pro is free for 7 days, then $129/mo. We'll remind you 3 days before your first charge. Cancel anytime. Card required. [Start free, 7 days](https://adscriptly.com/signup?next=/dashboard/ai-chat)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)