---
title: "Free PPC Calculator | Google Ads Performance Forecaster | Adscriptly"
description: Free PPC calculator that forecasts Google Ads performance with real keyword data. Enter your keywords, location, and budget to estimate clicks, leads, revenue, and ROAS.
canonical: https://adscriptly.com/free-ppc-tools/ppc-calculator
source: https://adscriptly.com/llms.txt
---
# PPC Performance Calculator

Real Google Ads keyword data and your own numbers, projected across a conservative, moderate, and optimistic case. Free, no account needed.

## How it works

01

### Enter keywords

The terms you want to bid on, comma separated.

02

### Set the location

A city, a region, or a whole country.

03

### Add your numbers

Monthly budget and what a customer is worth.

04

### Read the range

Clicks, leads, revenue, and ROAS across three cases.

## Frequently asked questions

How accurate are these forecasts?

They use real Google Ads keyword data and industry conversion benchmarks. Actual results move with ad quality, landing pages, and competition, so treat the range as a planning baseline rather than a promise.

Where does the keyword data come from?

Search volume and CPC estimates come from the Google Ads Keyword Planner API, the same source professional advertisers plan against.

What conversion rates do you use?

Industry-specific benchmarks from aggregated data. Home Services typically converts around 10%, for example, while E-commerce averages closer to 3%.

Is this tool free?

Yes. No account, no card. We built it because budget decisions get made on worse numbers than these.

## Want these numbers optimized automatically?

AdScriptly's AI agents continuously optimize your campaigns for maximum ROAS. Pro is free for 7 days, then $129/mo. We'll remind you 3 days before your first charge. Cancel anytime. Card required.

[Start free, 7 days](https://adscriptly.com/signup?next=/dashboard/ai-chat)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with  
Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)