--- title: "Free Google Ads Budget Calculator — Monthly Pace & the 30.4× Rule | Adscriptly" description: Calculate your Google Ads monthly budget pace under the June 2026 pacing rules. Enter your daily budget, month-to-date spend, and ad schedule to see over/under pace, projected spend, and the daily budget that hits your target. canonical: https://adscriptly.com/google-ads-budget-calculator source: https://adscriptly.com/llms.txt --- Free tool · June 2026 pacing rules # The budget calculator that knows Google’s new pacing. Since June 1, 2026, Google paces every scheduled campaign toward its full monthly limit — daily budget × 30.4 — no matter how many days your ad schedule allows. Enter your budget, month-to-date spend, and schedule to see your real pace, where the month is heading, and the daily budget you should be running instead. Average daily budget The daily budget set on the campaign Spend so far this month Month-to-date cost through yesterday Monthly budget targetoptional What you actually want to spend this month Ad schedule Every day Weekdays Weekends Mon Tue Wed Thu Fri Sat Sun Schedule start hour 12 AM 1 AM 2 AM 3 AM 4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM 11 AM 12 PM 1 PM 2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM 9 PM 10 PM 11 PM – Schedule end hour 1 AM 2 AM 3 AM 4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM 11 AM 12 PM 1 PM 2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM 9 PM 10 PM 11 PM 12 AM Days drive the monthly math. Hour windows change where spend lands inside a day, not how much Google bills for the month. Enter your daily budget and month-to-date spend to see your pace, projection, and the month charted day by day. The math runs against the real calendar — this month on your schedule, not a 30.4-day approximation. Formulas: monthly limit = daily budget × 30.4. Effective daily spend = min(2 × daily budget, monthly limit ÷ scheduled days). Pace = month-to-date spend ÷ (completed scheduled days × effective daily). Projection re-paces the remaining limit over remaining scheduled days, capped at 2× per day. All math runs in your browser — nothing is stored or sent anywhere. The mechanics ## How Google spends your budget since June 2026. ### What changed on June 1, 2026 Before the change, Google paced spend to the days your ads actually ran: a weekdays-only campaign aimed its daily budget at ~22 weekdays, so the daily budget worked like a daily cap. Now Google [paces toward the full monthly limit](https://searchengineland.com/google-changes-budget-pacing-rules-for-scheduled-campaigns-475107) — daily budget × 30.4 — however few days your schedule allows. Ads still never serve outside your schedule; the same monthly money is simply compressed into fewer windows. ### The formula that matters now Effective daily spend = min(2 × daily budget, (daily budget × 30.4) ÷ scheduled days per month). At $100/day on weekdays only, that’s $3,040 across ~22 days — about $138 per active day, 38% above the budget you set. Weekends-only is the extreme case: 8 days can’t absorb $3,040 under the 2× daily billing cap, so spend lands at 8 × $200 = $1,600 — double the old behavior. A campaign running all seven days barely moves. ### How this calculator projects your month Google’s pacing is not a straight line — it re-plans daily, spreading whatever remains of the monthly limit over the scheduled days left, never billing more than 2× your daily budget on any one day. The projection here runs that exact simulation against the real calendar, starting from your actual month-to-date spend. That is why it can diverge from your naive run rate: if you are behind, Google catches up; if your schedule is tight, the 2× cap says how fast it can. ### Why “divide by 30.4” breaks on tight schedules The standard advice for holding a monthly target is daily budget = target ÷ 30.4. That only works when your schedule runs ~16+ days a month. Fewer than that and the 2× daily cap binds first: an $800 weekend-only target ÷ 30.4 sets $26.32, which the cap limits to about $421 — a 47% miss. On tight schedules divide by 2 × active days instead. This calculator picks the right divisor for your schedule automatically. FAQ ## Google Ads budgets, answered. ### How is a monthly budget calculated in Google Ads? Google Ads multiplies your average daily budget by 30.4 — the average number of days in a month. A $100 daily budget means Google can bill up to $3,040 in a calendar month, and up to $200 (2× the daily budget) on any single day. ### What changed about Google Ads budget pacing in June 2026? Since June 1, 2026, Google paces campaigns that use ad scheduling toward the full monthly limit (daily budget × 30.4) no matter how many days the schedule allows. A weekdays-only campaign now compresses ~30.4 days of budget into ~22 active days — about 38% more spend per active day at the same daily budget setting. ### Can Google Ads spend more than my daily budget? Yes. Google can spend up to 2× your daily budget on any single day. Your monthly bill is still capped at 30.4× the daily budget, and days of overdelivery beyond that cap are credited back. Under the 2026 pacing rules the 2× days happen far more often on scheduled campaigns. ### How do I calculate my Google Ads budget pace? Divide month-to-date spend by expected spend to date. Expected spend is the number of scheduled days already completed × your effective daily spend, where effective daily spend = min(2× daily budget, 30.4× daily budget ÷ scheduled days in the month). Over 100% means over pace; under means behind. ### How do I keep my monthly spend the same after the pacing change? Set daily budget = monthly target ÷ 30.4 when your schedule runs 16 or more days a month. On tighter schedules the 2× daily cap binds first, so divide by (2 × active days) instead — the common ÷30.4 advice under-spends a weekends-only schedule by nearly half. ### Does my ad schedule still limit when my ads run? Yes. Google confirmed ads will never serve on days or hours your ad schedule disables. What changed is that the schedule no longer acts as a soft monthly spending cap — the same monthly budget is now spent inside fewer windows. Adscriptly Signals ## More spend only helps if it buys real conversions. The new pacing pushes more money through the same windows. Adscriptly sends qualified outcomes — scored leads, real calls, closed deals — back to Google Ads, so the extra spend optimizes toward profit instead of noise. 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