--- title: "ActiveCampaign Google Ads Integration | Adscriptly" description: Send selected ActiveCampaign contact, tag, or deal outcomes to Google Ads through webhooks or Zapier with explicit attribution mapping. image: https://adscriptly.com/opengraph-image.png canonical: https://adscriptly.com/integrations/activecampaign-google-ads source: https://adscriptly.com/llms.txt --- ActiveCampaign + Google Ads Webhook or Zapier Lifecycle marketing # Turn an ActiveCampaign sales milestone into a Google Ads signal. Use an ActiveCampaign automation webhook or Zapier trigger to send the contact, tag, or deal milestone that matters. Map the qualification rule and click attribution before the accepted outcome reaches Google Ads. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [See all integrations](https://adscriptly.com/integrations) A Source ActiveCampaign + GA Destination Google Ads Intended outcome Help Google Ads distinguish a nurture event from the contact or deal milestone your team treats as qualified. Connection scope This route receives selected ActiveCampaign events. It does not edit automations, tags, contacts, or deal stages. What the connection does ## Choose which ActiveCampaign events to send to Google Ads. 01 ### Receive ActiveCampaign events Bring the selected contact, tag, automation, or deal payload into Adscriptly through a mapped webhook payload or a Zapier workflow you control. 02 ### Choose the meaningful milestone Use a selected tag, list state, automation event, or deal condition instead of forwarding every contact update. 03 ### Map the captured click ID Include the supported Google Ads click identifier stored with the contact when click-level attribution is required. 04 ### Review the Google Ads output Choose the Google Ads account and conversion action, inspect the mapping, and test the external handoff before enabling it. Data flow ## Know what moves between systems. ActiveCampaign Adscriptly logic Google Ads ActiveCampaign Contact, tag, or deal event Adscriptly logic Selected automation trigger Google Ads Selected conversion action ActiveCampaign Tag, automation, or deal field Adscriptly logic Selected qualification condition Google Ads Qualified lifecycle event ActiveCampaign Contact click-identifier field Adscriptly logic Recover paid-click attribution Google Ads Google Ads click conversion ActiveCampaign Contact or deal event ID Adscriptly logic Stable event identity and duplicate handling Google Ads Duplicate-aware conversion record Setup ## Set up and test the ActiveCampaign event route. 1. 01 ### Choose a ActiveCampaign trigger Start with the contact update, tag change, or deal milestone that represents the business outcome you want to route. 2. 02 ### Send a test payload Use Zapier or your webhook sender to deliver representative fields, including contact click-identifier field when attribution depends on it. 3. 03 ### Map the qualification rule Define the tag, event, or deal state that counts. Keep records that do not meet the rule out of the advertising signal. 4. 04 ### Review the Google Ads destination Confirm the destination account, conversion action, timestamp, and value rule before the external handoff is enabled. Connection controls ## Review the connection method, event rule, and destination. - OKThe connection uses a mapped webhook or Zapier route; it is not a native source integration. - OKActiveCampaign must send the fields used by the mapping. - OKThe workflow cannot invent an ad-click identifier after the contact enters ActiveCampaign. - OKThe Google Ads destination is reviewed before the handoff is enabled. Related integrations Related workflows [HubSpot + Google Ads Native connection / CRM View](https://adscriptly.com/integrations/hubspot-google-ads) [Mailchimp + Google Ads Webhook or Zapier / Lifecycle marketing View](https://adscriptly.com/integrations/mailchimp-google-ads) Product and guides [Lead scoring software for paid media View](https://adscriptly.com/lead-scoring-software) [Offline conversion tracking guide View](https://adscriptly.com/blog/offline-conversion-tracking) [Server-side tracking View](https://adscriptly.com/server-side-tracking) Integration FAQ ## Before you connect. How does the ActiveCampaign Google Ads integration work in Adscriptly?+ Adscriptly receives a mapped ActiveCampaign event through a webhook or Zapier, applies the configured rule, and prepares the eligible outcome for the selected Google Ads destination. What must ActiveCampaign send?+ The payload must include the event fields used for qualification and a stable event identifier. When click-level attribution is required, it must also include the supported identifier captured before the handoff. Can every ActiveCampaign tag become a Google Ads conversion?+ Yes, if the mapped tag represents a real business outcome and includes the required attribution fields. Does Adscriptly change records in ActiveCampaign?+ No. This route receives the mapped event for qualification and delivery. It does not edit the source record, workflow, audience, catalog, or storefront configuration. ActiveCampaign + Google Ads ## Send a selected ActiveCampaign event to Google Ads. Choose the trigger, send a representative payload, map the rule, and review the destination before enabling the external handoff. 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