--- title: "Calendly Google Ads Integration | Adscriptly" description: Route selected Calendly booked-meeting outcomes to Google Ads through webhooks or Zapier with event, invitee, and attribution mapping. image: https://adscriptly.com/opengraph-image.png canonical: https://adscriptly.com/integrations/calendly-google-ads source: https://adscriptly.com/llms.txt --- Calendly + Google Ads Webhook or Zapier Scheduling # Turn the right Calendly booking into a Google Ads conversion. Use a Calendly scheduling webhook or Zapier trigger, choose the event type and booking state that count, preserve the supported click identifier captured with the invitee, and review the Google Ads conversion action. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [See all integrations](https://adscriptly.com/integrations) C Source Calendly + GA Destination Google Ads Intended outcome Optimize toward selected booked meetings instead of counting every scheduling-page visit as equal. Connection scope This route qualifies scheduling events. It does not change Calendly availability, routing forms, event types, or calendar records. What the connection does ## Choose which Calendly events to send to Google Ads. 01 ### Receive Calendly events Bring the scheduled-event and invitee payload into Adscriptly through a mapped webhook payload or a Zapier workflow you control. 02 ### Choose the meeting type Require the Calendly event type, booking status, or mapped invitee answer that represents the qualified meeting. 03 ### Preserve booking attribution Carry the supported Google Ads click identifier captured before or during scheduling into the event payload. 04 ### Review the Google Ads output Choose the Google Ads account and conversion action, inspect the mapping, and test the external handoff before enabling it. Data flow ## Know what moves between systems. Calendly Adscriptly logic Google Ads Calendly Calendly event and invitee state Adscriptly logic Event-type and booking-state check Google Ads Booked-meeting conversion Calendly Event type, status, and invitee answers Adscriptly logic Selected booked-meeting condition Google Ads Eligible meeting outcome Calendly Invitee click-identifier field Adscriptly logic Connect the booking to the original click Google Ads Google Ads booked-meeting conversion Calendly Scheduled event and invitee ID Adscriptly logic Stable event identity and duplicate handling Google Ads Invitee-backed conversion record Setup ## Set up and test the Calendly event route. 1. 01 ### Choose a Calendly trigger Start with the invitee created, canceled, or rescheduled event that represents the business outcome you want to route. 2. 02 ### Send a test payload Use Zapier or your webhook sender to deliver representative fields, including invitee click-identifier field when attribution depends on it. 3. 03 ### Map the qualification rule Choose the accepted event type and booking status. Keep records that do not meet the rule out of the advertising signal. 4. 04 ### Review the Google Ads destination Confirm the account, conversion action, event timestamp, and value rule before the external handoff is enabled. Connection controls ## Review the connection method, event rule, and destination. - OKThe connection uses a mapped webhook or Zapier route; it is not a native source integration. - OKCalendly must send the fields used by the mapping. - OKA meeting needs the supported attribution field before it can be tied to a Google Ads click. - OKThe Google Ads destination is reviewed before the handoff is enabled. Related integrations Related workflows [Webhook + Google Ads Webhook / Developer tools View](https://adscriptly.com/integrations/google-ads-webhook) [HubSpot + Google Ads Native connection / CRM View](https://adscriptly.com/integrations/hubspot-google-ads) Product and guides [Lead scoring software for paid media View](https://adscriptly.com/lead-scoring-software) [Offline conversion tracking guide View](https://adscriptly.com/blog/offline-conversion-tracking) [Server-side tracking View](https://adscriptly.com/server-side-tracking) Integration FAQ ## Before you connect. How does the Calendly Google Ads integration work in Adscriptly?+ Adscriptly receives a mapped Calendly event through a webhook or Zapier, applies the configured rule, and prepares the eligible outcome for the selected Google Ads destination. What must Calendly send?+ The payload must include the event fields used for qualification and a stable event identifier. When click-level attribution is required, it must also include the supported identifier captured before the handoff. Can canceled or rescheduled meetings be excluded?+ Yes, when the event contract and rule include the relevant booking state. Define which states count before enabling the external handoff. Does Adscriptly change records in Calendly?+ No. This route receives the mapped event for qualification and delivery. It does not edit the source record, workflow, audience, catalog, or storefront configuration. Calendly + Google Ads ## Send a selected Calendly event to Google Ads. Choose the trigger, send a representative payload, map the rule, and review the destination before enabling the external handoff. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)