--- title: "CallRail Google Ads Integration | Adscriptly" description: Connect CallRail to Google Ads, qualify calls by duration, and upload click-linked or matched call conversions with reviewable controls. image: https://adscriptly.com/opengraph-image.png canonical: https://adscriptly.com/integrations/callrail-google-ads source: https://adscriptly.com/llms.txt --- CallRail + Google Ads Native connection Call tracking # Turn qualified CallRail calls into Google Ads conversions. Adscriptly pulls calls from the CallRail companies you select, applies your minimum-duration rule, and prepares qualified outcomes for the selected Google Ads conversion action. Configure the workflow for either GCLID-based landing-page call uploads or caller-ID call matching for click-to-call conversions. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [See all integrations](https://adscriptly.com/integrations) C Source CallRail + GA Destination Google Ads Intended outcome Optimize toward calls that meet your business threshold instead of counting every ring as an equal result. Connection scope This page documents an enabled Adscriptly provider connection and its current source-specific conversion workflow. What the connection does ## What the connection reads, maps, and sends. 01 ### Company-aware call sync Choose specific CallRail companies or apply the workflow across the connected account. 02 ### Duration-based qualification Set the minimum call duration that must be met before a call can enter the conversion workflow. 03 ### Click and call upload paths Choose a GCLID-linked landing-page call workflow or a caller-ID call-matching workflow for click-to-call conversions. 04 ### Validation and partial-failure handling Validate the upload request, keep individual row errors visible, and avoid treating one rejected conversion as a successful batch. Data flow ## Know what moves between systems. CallRail Adscriptly logic Google Ads CallRail Call duration Adscriptly logic Minimum-duration qualification rule Google Ads Qualified call conversion CallRail GCLID Adscriptly logic Click attribution and selected conversion action Google Ads Google Ads click conversion upload CallRail Caller ID + call start time Adscriptly logic Hashed caller ID and Google Ads call matching Google Ads Google Ads call conversion upload CallRail CallRail call ID Adscriptly logic Row identity for click-conversion deduplication Google Ads Stable conversion record Setup ## Set up and test the connection. 1. 01 ### Connect CallRail and Google Ads Authorize both providers from Adscriptly and select the Google Ads account that should receive the conversions. 2. 02 ### Choose companies and a duration threshold Select the CallRail companies to include and define how long a call must last to qualify. 3. 03 ### Map the conversion destination Choose the Google Ads conversion action and value settings that represent a qualified call. 4. 04 ### Review, validate, and publish Inspect the eligible calls, validate the request, and publish only after the destination and rules are correct. Connection controls ## Choose the source scope and Google Ads destination. - OKProvider authorization stays revocable. - OKCompany scope and duration rules are explicit. - OKValidation can run without a live upload. - OKPartial failures remain visible by conversion row. Related integrations Related workflows [HubSpot + Google Ads Native connection / CRM View](https://adscriptly.com/integrations/hubspot-google-ads) [Salesforce + Google Ads Native connection / CRM View](https://adscriptly.com/integrations/salesforce-google-ads) Product and guides [Lead scoring software for paid media View](https://adscriptly.com/lead-scoring-software) [Offline conversion tracking guide View](https://adscriptly.com/blog/offline-conversion-tracking) [Server-side tracking View](https://adscriptly.com/server-side-tracking) Integration FAQ ## Before you connect. Can CallRail calls be imported into Google Ads?+ Yes. Configure the workflow either for GCLID-linked landing-page calls or for click-to-call conversions using caller ID and the call-matching timestamp. Can I count only calls over a certain duration?+ Yes. The Adscriptly CallRail workflow supports a configurable minimum call duration and can be scoped to selected CallRail companies. Which CallRail upload path should I choose?+ Choose the landing-page path when calls carry a GCLID. Choose the click-to-call path when Google Ads call matching can use the caller ID and matching timestamp. Landing-page calls without a GCLID are skipped. Can I validate before uploading conversions?+ Yes. The Google Ads upload workflow supports validation-only requests and reports partial failures so the team can review rejected rows. CallRail + Google Ads ## Send qualified CallRail outcomes to Google Ads. Connect both systems, map the outcome, and review the destination before the workflow is published. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)