--- title: "Facebook Lead Ads Salesforce Integration | Adscriptly" description: Route Facebook Lead Ads to Salesforce through Zapier or webhooks with explicit field mapping, campaign context, and duplicate-aware IDs. image: https://adscriptly.com/opengraph-image.png canonical: https://adscriptly.com/integrations/facebook-lead-ads-salesforce source: https://adscriptly.com/llms.txt --- Facebook Lead Ads + Salesforce Webhook or Zapier Lead routing # Move Facebook instant-form leads into Salesforce with source context. Receive a Facebook Lead Ads submission through Zapier or a webhook, map the accepted answers and campaign identifiers, and test the resulting Salesforce lead before enabling the route. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [See all integrations](https://adscriptly.com/integrations) FL Source Facebook Lead Ads + S Destination Salesforce Intended outcome Give Salesforce users a lead record that still shows which Facebook form and ad produced it. Connection scope This universal route creates or hands off mapped lead data. It is separate from the native Adscriptly Salesforce-to-Google-Ads conversion page. What the connection does ## Keep Facebook lead fields and campaign context together. 01 ### Receive the lead payload Use a Zapier trigger or webhook handoff to receive the fields submitted on the selected instant form. 02 ### Preserve campaign context Carry available form, campaign, ad set, ad, and lead identifiers alongside the submitted contact fields. 03 ### Gate the Salesforce create step Require the contact and eligibility fields your sales process needs before creating a Salesforce lead. 04 ### Inspect the Salesforce handoff Map Salesforce lead fields, send a test record, and verify the destination before enabling the live route. Data flow ## Know what moves between systems. Facebook Lead Ads Adscriptly logic Salesforce Facebook Lead Ads Submitted lead fields Adscriptly logic Explicit field mapping Salesforce Salesforce lead Facebook Lead Ads Campaign, ad set, ad, and form IDs Adscriptly logic Preserve paid-media context Salesforce Attribution fields or notes Facebook Lead Ads Mapped qualification answers Adscriptly logic Required-field and routing rule Salesforce Eligible Salesforce lead Facebook Lead Ads Facebook lead ID + submitted time Adscriptly logic Stable handoff identity Salesforce Duplicate-aware destination record Setup ## Route a Facebook instant-form lead to Salesforce. 1. 01 ### Choose the Facebook lead trigger Select the Page and instant form in the Zapier workflow, or configure the sender that posts the lead to your webhook. 2. 02 ### Map the submitted fields Match the Facebook form answers and campaign context to Salesforce lead fields. 3. 03 ### Apply the routing rule Choose which submitted answers must be present or match. Keep incomplete or ineligible submissions out of the destination path. 4. 04 ### Test Salesforce Send a representative lead, verify the resulting salesforce lead, and then enable the live route. Connection controls ## Test the form, destination, and duplicate behavior together. - OKOnly fields included in the mapped payload enter the route. - OKCampaign context is preserved separately from qualification. - OKA stable lead identifier supports duplicate handling. - OKThe Salesforce destination is tested before the route goes live. Related integrations Related workflows [Salesforce + Google Ads Native connection / CRM View](https://adscriptly.com/integrations/salesforce-google-ads) [Facebook Lead Ads + Webhook or Zapier Webhook or Zapier / Lead routing View](https://adscriptly.com/integrations/facebook-lead-ads-integration) Product and guides [Lead scoring software for paid media View](https://adscriptly.com/lead-scoring-software) [Facebook ad automation tool View](https://adscriptly.com/facebook-ad-automation-tool) [Server-side tracking View](https://adscriptly.com/server-side-tracking) Integration FAQ ## Before you connect. How do Facebook Lead Ads connect to Salesforce?+ Use a Facebook Lead Ads trigger in Zapier or send the instant-form payload to an Adscriptly webhook, then map the accepted fields to Salesforce. Which Facebook lead fields can be sent to Salesforce?+ Map the contact fields and custom-question answers included in your form payload. Available fields depend on the form and on what the connected destination accepts. Is this the same as the Salesforce Google Ads integration?+ No. This page covers Facebook Lead Ads flowing into Salesforce. The Salesforce Google Ads page covers qualified Salesforce lead statuses flowing back to Google Ads. Does this route change the Facebook instant form or ad?+ No. The workflow handles the submitted payload after a lead responds. It does not edit the Page, form, campaign, ad set, or ad. Facebook Lead Ads + Salesforce ## Move Facebook leads into Salesforce with their ad context intact. Choose the form trigger, map only the fields you need, send a test lead, and verify the destination before enabling the route. 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