--- title: "Google Ads Webhook Integration | Adscriptly" description: Send qualified first-party events to Google Ads through an Adscriptly webhook with explicit fields, validation, and destination controls. image: https://adscriptly.com/opengraph-image.png canonical: https://adscriptly.com/integrations/google-ads-webhook source: https://adscriptly.com/llms.txt --- Webhook + Google Ads Webhook Developer tools # Build a webhook route for Google Ads conversion outcomes. Post a documented first-party event from your app or automation layer, validate its required fields and stable identity, apply the qualification rule, and prepare the accepted outcome for the selected Google Ads conversion action. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [See all integrations](https://adscriptly.com/integrations) W Source Webhook + GA Destination Google Ads Intended outcome Use one documented event contract for sources that can send the required webhook payload. Connection scope A webhook expands source coverage, but it does not remove the attribution, consent, validation, or identity requirements of the destination. What the connection does ## Choose which Webhook events to send to Google Ads. 01 ### Receive Webhook events Bring the documented JSON event payload into Adscriptly through a mapped webhook payload or a Zapier workflow you control. 02 ### Validate the business outcome Require the event name, status, value, or other mapped fields that prove the source event meets the conversion rule. 03 ### Map Google Ads attribution Include the supported click identifier, event time, and other fields required by the chosen Google Ads conversion path. 04 ### Review the Google Ads output Choose the Google Ads account and conversion action, inspect the mapping, and test the external handoff before enabling it. Data flow ## Know what moves between systems. Webhook Adscriptly logic Google Ads Webhook Webhook event name and payload Adscriptly logic Schema and required-field validation Google Ads Reviewed conversion action Webhook Event status and business fields Adscriptly logic Configured qualification condition Google Ads Accepted conversion event Webhook Click identifier and event timestamp Adscriptly logic Normalize destination attribution fields Google Ads Google Ads conversion payload Webhook Source event ID Adscriptly logic Stable event identity and duplicate handling Google Ads Idempotent conversion record Setup ## Set up and test the Webhook event route. 1. 01 ### Choose a Webhook trigger Start with the server-side business event that represents the business outcome you want to route. 2. 02 ### Send a test payload Use Zapier or your webhook sender to deliver representative fields, including click identifier and event timestamp when attribution depends on it. 3. 03 ### Map the qualification rule Define the required fields and accepted values. Keep records that do not meet the rule out of the advertising signal. 4. 04 ### Review the Google Ads destination Confirm the destination account, conversion action, event time, value, and currency before the external handoff is enabled. Connection controls ## Review the connection method, event rule, and destination. - OKThe connection uses a mapped webhook or Zapier route; it is not a native source integration. - OKWebhook must send the fields used by the mapping. - OKThe sender is responsible for capturing and sending the attribution fields required by the selected upload path. - OKThe Google Ads destination is reviewed before the handoff is enabled. Related integrations Related workflows [Zapier + Google Ads Zapier / Automation View](https://adscriptly.com/integrations/zapier-google-ads) [CRM + Google Ads Webhook or Zapier / CRM View](https://adscriptly.com/integrations/google-ads-crm-integration) Product and guides [Lead scoring software for paid media View](https://adscriptly.com/lead-scoring-software) [Offline conversion tracking guide View](https://adscriptly.com/blog/offline-conversion-tracking) [Server-side tracking View](https://adscriptly.com/server-side-tracking) Integration FAQ ## Before you connect. How does the Webhook Google Ads integration work in Adscriptly?+ Adscriptly receives a mapped Webhook event through a webhook or Zapier, applies the configured rule, and prepares the eligible outcome for the selected Google Ads destination. What must Webhook send?+ The payload must include the event fields used for qualification and a stable event identifier. When click-level attribution is required, it must also include the supported identifier captured before the handoff. Can any webhook event become a Google Ads conversion?+ Only when the payload meets your qualification rule and includes the fields required by the chosen Google Ads conversion path. A generic event without attribution data is not automatically uploadable. Does Adscriptly change records in Webhook?+ No. This route receives the mapped event for qualification and delivery. It does not edit the source record, workflow, audience, catalog, or storefront configuration. Webhook + Google Ads ## Send a selected Webhook event to Google Ads. Choose the trigger, send a representative payload, map the rule, and review the destination before enabling the external handoff. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)