---
title: "HubSpot Google Ads Integration | Adscriptly"
description: Connect HubSpot to Google Ads and map lifecycle status, lead status, deal stages, click identifiers, and configured values into offline conversions.
image: https://adscriptly.com/opengraph-image.png
canonical: https://adscriptly.com/integrations/hubspot-google-ads
source: https://adscriptly.com/llms.txt
---
HubSpot + Google Ads

Native connection CRM

# Send qualified HubSpot outcomes back to Google Ads.

Adscriptly connects HubSpot contact and deal data to a controlled Google Ads conversion workflow. Select the lifecycle statuses, lead statuses, or deal stages that count, map the field that stores the click identifier, and send eligible outcomes with a configured value.

[Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [See all integrations](https://adscriptly.com/integrations) H

Source

HubSpot

+ GA

Destination

Google Ads

Intended outcome

Help Google Ads distinguish a new contact from a qualified opportunity or closed deal.

Connection scope

This page documents an enabled Adscriptly provider connection and its current source-specific conversion workflow.

What the connection does

## What the connection reads, maps, and sends.

01

### Contact-status qualification

Use selected HubSpot lifecycle statuses or lead statuses to define which contacts count as qualified outcomes.

02

### Deal-stage qualification

Map selected HubSpot deal stages to eligible conversion events and assign the configured value used by the workflow.

03

### Click-identifier field mapping

Map the field that stores the advertising click identifier so downstream CRM outcomes can be tied back to the original ad click.

04

### Reviewable Google Ads output

Choose the destination account and conversion action before the workflow is published.

Data flow

## Know what moves between systems.

HubSpot Adscriptly logic Google Ads HubSpot

Contact lifecycle or lead status

Adscriptly logic

Selected qualified-status rule

Google Ads

Named Google Ads conversion

HubSpot

HubSpot deal stage

Adscriptly logic

Selected qualified-stage rule

Google Ads

Eligible offline conversion

HubSpot

Captured click identifier

Adscriptly logic

Attribution to the originating ad click

Google Ads

Google Ads click conversion

HubSpot

Configured conversion value

Adscriptly logic

Value assigned during workflow setup

Google Ads

Value-bearing conversion signal

Setup

## Set up and test the connection.

1. 01

   ### Connect HubSpot and Google Ads

   Authorize the HubSpot portal and the Google Ads account that should receive qualified outcomes.
2. 02

   ### Select statuses, stages, and attribution

   Choose the lifecycle or lead statuses, deal stages, and click-identifier field used by the workflow.
3. 03

   ### Map stages to conversion events

   Define which selected statuses or stages count and set the conversion value attached to eligible outcomes.
4. 04

   ### Review the Google Ads destination

   Confirm the conversion action and publish the workflow after the mappings are correct.

Connection controls

## Choose the source scope and Google Ads destination.

- OKOnly the connected HubSpot portal is available to the workflow.
- OKStage and field mappings are explicit.
- OKThe Google Ads account and conversion action are reviewed before publish.
- OKProvider connections can be revoked from Settings.

Related integrations

Related workflows

[Salesforce + Google Ads Native connection / CRM View](https://adscriptly.com/integrations/salesforce-google-ads) [Pipedrive + Google Ads Native connection / CRM View](https://adscriptly.com/integrations/pipedrive-google-ads)

Product and guides

[Lead scoring software for paid media View](https://adscriptly.com/lead-scoring-software) [Offline conversion tracking guide View](https://adscriptly.com/blog/offline-conversion-tracking) [Server-side tracking View](https://adscriptly.com/server-side-tracking)

Integration FAQ

## Before you connect.

Can HubSpot lifecycle stages be sent to Google Ads?+

Yes. Adscriptly can map selected HubSpot lifecycle statuses, lead statuses, or deal stages into named Google Ads offline conversion events.

How does Adscriptly connect a HubSpot record to an ad click?+

The workflow maps the HubSpot field that contains the advertising click identifier captured with the lead. That identifier is used when the qualified downstream outcome is prepared for Google Ads.

Can a conversion value be assigned to a HubSpot outcome?+

Yes. A workflow can assign a configured conversion value to an eligible HubSpot outcome. It does not currently import each deal’s amount into the upload.

Does Adscriptly change my HubSpot pipelines?+

No. This conversion workflow reads the CRM data used for mapping and qualification; it does not change your HubSpot pipeline structure.

HubSpot + Google Ads

## Send qualified HubSpot outcomes to Google Ads.

Connect both systems, map the outcome, and review the destination before the workflow is published.

[Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with  
Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)