--- title: "Instapage Google Ads Integration | Adscriptly" description: Route selected Instapage form outcomes to Google Ads through webhooks or Zapier with form fields, click attribution, and destination controls. image: https://adscriptly.com/opengraph-image.png canonical: https://adscriptly.com/integrations/instapage-google-ads source: https://adscriptly.com/llms.txt --- Instapage + Google Ads Webhook or Zapier Landing pages # Connect a qualified Instapage form outcome to Google Ads. Send an Instapage form submission through a webhook or Zapier, require the answers that define a qualified lead, carry the supported click identifier, and review the destination conversion action before enabling the external handoff. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [See all integrations](https://adscriptly.com/integrations) I Source Instapage + GA Destination Google Ads Intended outcome Separate a qualified landing-page response from a generic form submission in Google Ads. Connection scope This route handles submitted form outcomes. It does not install Google Ads tags, edit Instapage experiments, or change landing-page content. What the connection does ## Choose which Instapage events to send to Google Ads. 01 ### Receive Instapage events Bring the selected landing-page form submission into Adscriptly through a mapped webhook payload or a Zapier workflow you control. 02 ### Qualify the form response Require the contact and custom-answer fields that distinguish an eligible lead from an incomplete or out-of-scope response. 03 ### Carry the landing-page click ID Capture and include the supported Google Ads click identifier with the form payload when click-level attribution is required. 04 ### Review the Google Ads output Choose the Google Ads account and conversion action, inspect the mapping, and test the external handoff before enabling it. Data flow ## Know what moves between systems. Instapage Adscriptly logic Google Ads Instapage Instapage form payload Adscriptly logic Form and required-field check Google Ads Qualified lead conversion Instapage Form answers and qualification fields Adscriptly logic Required-answer condition Google Ads Qualified landing-page lead Instapage Hidden click-identifier field Adscriptly logic Connect the submission to the paid click Google Ads Google Ads lead conversion Instapage Submission or source event ID Adscriptly logic Stable event identity and duplicate handling Google Ads Submission-backed conversion record Setup ## Set up and test the Instapage event route. 1. 01 ### Choose a Instapage trigger Start with the Instapage form submission that represents the business outcome you want to route. 2. 02 ### Send a test payload Use Zapier or your webhook sender to deliver representative fields, including hidden click-identifier field when attribution depends on it. 3. 03 ### Map the qualification rule Choose the form and answers that must be present. Keep records that do not meet the rule out of the advertising signal. 4. 04 ### Review the Google Ads destination Confirm the account, lead conversion action, timestamp, and value rule before the external handoff is enabled. Connection controls ## Review the connection method, event rule, and destination. - OKThe connection uses a mapped webhook or Zapier route; it is not a native source integration. - OKInstapage must send the fields used by the mapping. - OKThe click identifier must be captured on the landing-page path before the form is submitted. - OKThe Google Ads destination is reviewed before the handoff is enabled. Related integrations Related workflows [Webhook + Google Ads Webhook / Developer tools View](https://adscriptly.com/integrations/google-ads-webhook) [Calendly + Google Ads Webhook or Zapier / Scheduling View](https://adscriptly.com/integrations/calendly-google-ads) Product and guides [Lead scoring software for paid media View](https://adscriptly.com/lead-scoring-software) [Offline conversion tracking guide View](https://adscriptly.com/blog/offline-conversion-tracking) [Server-side tracking View](https://adscriptly.com/server-side-tracking) Integration FAQ ## Before you connect. How does the Instapage Google Ads integration work in Adscriptly?+ Adscriptly receives a mapped Instapage event through a webhook or Zapier, applies the configured rule, and prepares the eligible outcome for the selected Google Ads destination. What must Instapage send?+ The payload must include the event fields used for qualification and a stable event identifier. When click-level attribution is required, it must also include the supported identifier captured before the handoff. Does this replace Google Ads or Instapage tag setup?+ No. This page covers a post-submission webhook or Zapier outcome route. Tag installation, consent, and landing-page tracking remain separate setup concerns. Does Adscriptly change records in Instapage?+ No. This route receives the mapped event for qualification and delivery. It does not edit the source record, workflow, audience, catalog, or storefront configuration. Instapage + Google Ads ## Send a selected Instapage event to Google Ads. Choose the trigger, send a representative payload, map the rule, and review the destination before enabling the external handoff. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)