--- title: "Klaviyo Facebook Ads Integration for Events | Adscriptly" description: Route selected Klaviyo lifecycle or revenue events to Meta Ads through webhooks or Zapier with consented event and identity mapping. image: https://adscriptly.com/opengraph-image.png canonical: https://adscriptly.com/integrations/klaviyo-facebook-ads source: https://adscriptly.com/llms.txt --- Klaviyo + Meta Ads Webhook or Zapier Lifecycle marketing # Use a selected Klaviyo outcome in a Meta Ads event workflow. Send a mapped Klaviyo lifecycle or revenue event through a webhook or Zapier, require the property conditions that count, include only permitted event and identity fields, and review the Meta destination. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [See all integrations](https://adscriptly.com/integrations) K Source Klaviyo + MA Destination Meta Ads Intended outcome Keep a specific customer or revenue milestone distinct from a generic profile update before it enters the Meta event path. Connection scope This page covers lifecycle and revenue event routing. It does not replace the native Klaviyo Meta audience-sync integration. What the connection does ## Choose which Klaviyo events to send to Meta Ads. 01 ### Receive Klaviyo events Bring the selected Klaviyo profile, flow, or order event into Adscriptly through a mapped webhook payload or a Zapier workflow you control. 02 ### Choose the lifecycle outcome Use the event name, flow state, segment condition, or order property that represents the business outcome. 03 ### Map permitted identity fields Include only the consented first-party and event fields required for the selected Meta destination. 04 ### Review the Meta Ads output Choose the Meta Ads account and event destination, inspect the mapping, and test the external handoff before enabling it. Data flow ## Know what moves between systems. Klaviyo Adscriptly logic Meta Ads Klaviyo Klaviyo lifecycle or revenue event Adscriptly logic Event-name and property check Meta Ads Selected Meta event Klaviyo Event and mapped properties Adscriptly logic Selected event eligibility rule Meta Ads Eligible Meta event Klaviyo Consented identity and event fields Adscriptly logic Normalize the configured event payload Meta Ads Matched Meta event Klaviyo Klaviyo event or order ID Adscriptly logic Stable event identity and duplicate handling Meta Ads Stable event record Setup ## Set up and test the Klaviyo event route. 1. 01 ### Choose a Klaviyo trigger Start with the lifecycle, flow, or revenue milestone that represents the business outcome you want to route. 2. 02 ### Send a test payload Use Zapier or your webhook sender to deliver representative fields, including consented identity and event fields when attribution depends on it. 3. 03 ### Map the qualification rule Define the event and property conditions that count. Keep records that do not meet the rule out of the advertising signal. 4. 04 ### Review the Meta Ads destination Confirm the Meta account or dataset, event name, event time, and value rule before the external handoff is enabled. Connection controls ## Review the connection method, event rule, and destination. - OKThe connection uses a mapped webhook or Zapier route; it is not a native source integration. - OKKlaviyo must send the fields used by the mapping. - OKIdentity and event fields require appropriate notice, consent, and destination configuration. - OKThe Meta Ads destination is reviewed before the handoff is enabled. Related integrations Related workflows [Klaviyo + Google Ads Webhook or Zapier / Lifecycle marketing View](https://adscriptly.com/integrations/klaviyo-google-ads) [HubSpot + Meta Ads Webhook or Zapier / CRM View](https://adscriptly.com/integrations/hubspot-meta-ads) Product and guides [Facebook ad automation tool View](https://adscriptly.com/facebook-ad-automation-tool) [Google Ads optimization software View](https://adscriptly.com/google-ads-optimization-software) [Lead scoring software for paid media View](https://adscriptly.com/lead-scoring-software) Integration FAQ ## Before you connect. How does the Klaviyo Meta Ads integration work in Adscriptly?+ Adscriptly receives a mapped Klaviyo event through a webhook or Zapier, applies the configured rule, and prepares the eligible outcome for the selected Meta Ads destination. What must Klaviyo send?+ The payload must include the event fields used for qualification and a stable event identifier. When click-level attribution is required, it must also include the supported identifier captured before the handoff. Does this sync Klaviyo segments to Facebook audiences?+ No. Use the native Klaviyo integration for audience sync. This Adscriptly route is scoped to selected lifecycle or revenue events. Does Adscriptly change records in Klaviyo?+ No. This route receives the mapped event for qualification and delivery. It does not edit the source record, workflow, audience, catalog, or storefront configuration. Klaviyo + Meta Ads ## Send a selected Klaviyo event to Meta Ads. Choose the trigger, send a representative payload, map the rule, and review the destination before enabling the external handoff. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)