--- title: "Klaviyo Google Ads Integration for Conversion Events | Adscriptly" description: Route selected Klaviyo lifecycle or revenue events to Google Ads through webhooks or Zapier, with attribution and destination controls. image: https://adscriptly.com/opengraph-image.png canonical: https://adscriptly.com/integrations/klaviyo-google-ads source: https://adscriptly.com/llms.txt --- Klaviyo + Google Ads Webhook or Zapier Lifecycle marketing # Use selected Klaviyo outcomes as Google Ads conversion signals. Send a mapped Klaviyo profile, event, or order outcome through a webhook or Zapier, require the fields that define eligibility, and route the accepted event to a reviewed Google Ads conversion action. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [See all integrations](https://adscriptly.com/integrations) K Source Klaviyo + GA Destination Google Ads Intended outcome Separate a lifecycle milestone or revenue event from a generic subscriber event before it reaches Google Ads. Connection scope This page covers lifecycle and revenue events sent to Google Ads. It does not replace the native Klaviyo Google Ads audience-sync integration. What the connection does ## Choose which Klaviyo events to send to Google Ads. 01 ### Receive Klaviyo events Bring the selected profile, lifecycle, or order event into Adscriptly through a mapped webhook payload or a Zapier workflow you control. 02 ### Qualify the lifecycle outcome Use the event name, order state, list, segment, or mapped property that represents the outcome you want Google Ads to receive. 03 ### Carry paid-click attribution Include a supported click identifier captured before the Klaviyo handoff when click-level Google Ads attribution is required. 04 ### Review the Google Ads output Choose the Google Ads account and conversion action, inspect the mapping, and test the external handoff before enabling it. Data flow ## Know what moves between systems. Klaviyo Adscriptly logic Google Ads Klaviyo Selected Klaviyo event Adscriptly logic Event-name and payload check Google Ads Named Google Ads conversion Klaviyo Event name and mapped properties Adscriptly logic Selected lifecycle or revenue rule Google Ads Eligible conversion outcome Klaviyo Captured click identifier Adscriptly logic Attribute to the originating ad interaction Google Ads Google Ads click conversion Klaviyo Klaviyo event or order ID Adscriptly logic Stable event identity and duplicate handling Google Ads Stable conversion record Setup ## Set up and test the Klaviyo event route. 1. 01 ### Choose a Klaviyo trigger Start with the Klaviyo event or flow milestone that represents the business outcome you want to route. 2. 02 ### Send a test payload Use Zapier or your webhook sender to deliver representative fields, including captured click identifier when attribution depends on it. 3. 03 ### Map the qualification rule Choose the event and property conditions that count. Keep records that do not meet the rule out of the advertising signal. 4. 04 ### Review the Google Ads destination Confirm the Google Ads account, conversion action, value rule, and currency before the external handoff is enabled. Connection controls ## Review the connection method, event rule, and destination. - OKThe connection uses a mapped webhook or Zapier route; it is not a native source integration. - OKKlaviyo must send the fields used by the mapping. - OKA lifecycle event without supported attribution data cannot be presented as a click-linked conversion. - OKThe Google Ads destination is reviewed before the handoff is enabled. Related integrations Related workflows [Mailchimp + Google Ads Webhook or Zapier / Lifecycle marketing View](https://adscriptly.com/integrations/mailchimp-google-ads) [Shopify + Google Ads Webhook or Zapier / Ecommerce View](https://adscriptly.com/integrations/shopify-google-ads) Product and guides [Lead scoring software for paid media View](https://adscriptly.com/lead-scoring-software) [Offline conversion tracking guide View](https://adscriptly.com/blog/offline-conversion-tracking) [Server-side tracking View](https://adscriptly.com/server-side-tracking) Integration FAQ ## Before you connect. How does the Klaviyo Google Ads integration work in Adscriptly?+ Adscriptly receives a mapped Klaviyo event through a webhook or Zapier, applies the configured rule, and prepares the eligible outcome for the selected Google Ads destination. What must Klaviyo send?+ The payload must include the event fields used for qualification and a stable event identifier. When click-level attribution is required, it must also include the supported identifier captured before the handoff. Does this sync Klaviyo segments to Google Ads audiences?+ No. Use the native Klaviyo integration for audience sync. This Adscriptly route is scoped to selected lifecycle or revenue events used as conversion signals. Does Adscriptly change records in Klaviyo?+ No. This route receives the mapped event for qualification and delivery. It does not edit the source record, workflow, audience, catalog, or storefront configuration. Klaviyo + Google Ads ## Send a selected Klaviyo event to Google Ads. Choose the trigger, send a representative payload, map the rule, and review the destination before enabling the external handoff. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)