--- title: "Meta Ads GA4 Integration for Cross-Channel Reporting | Adscriptly" description: Compare read-only Meta Ads and GA4 reporting in Adscriptly with aligned dates, source-labeled metrics, and attribution caveats. image: https://adscriptly.com/opengraph-image.png canonical: https://adscriptly.com/integrations/meta-ads-ga4 source: https://adscriptly.com/llms.txt --- Meta Ads + GA4 + Adscriptly reports Connected account reads Reporting # Compare Meta Ads and GA4 with each metric labeled by source. Select an accessible Meta ad account and GA4 property, align the reporting window, and keep every metric tied to its system of record. Adscriptly can analyze the sources together while making attribution, timezone, and conversion-definition differences explicit. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [See all integrations](https://adscriptly.com/integrations) MA Source Meta Ads + GA4 + Ar Destination Adscriptly reports Intended outcome Create one cross-channel brief while keeping Meta and GA4 metrics in their original systems. Connection scope This is a read-only analysis workflow. It does not install tracking, import cost rows into GA4, edit attribution settings, or reconcile unlike conversion definitions into one number. What the connection does ## Compare paid-media and site outcomes without merging their definitions. 01 ### Read Meta Ads reporting Use aggregate ad-account performance available to the authenticated business user. 02 ### Read Google Analytics 4 reporting Use aggregate acquisition and conversion reporting from the GA4 property selected by the authenticated user. 03 ### Align the analysis window Use the same reporting dates and make timezone or attribution differences explicit before comparing totals. 04 ### Keep source metrics labeled Present each metric with its system of record instead of implying that unlike conversion definitions are interchangeable. Data flow ## Know what moves between systems. Meta Ads + GA4 Adscriptly logic Adscriptly reports Meta Ads + GA4 Spend, delivery, and aggregate outcomes Adscriptly logic Source-labeled aggregate Adscriptly reports Meta-labeled performance view Meta Ads + GA4 Sessions, acquisition, and GA4 conversions Adscriptly logic Source-labeled aggregate Adscriptly reports GA4-labeled site outcome view Meta Ads + GA4 Reporting dates and account IDs Adscriptly logic Window and account alignment Adscriptly reports Comparable report context Meta Ads + GA4 Attribution and timezone settings Adscriptly logic Explain known definition differences Adscriptly reports Explanation of metric differences Setup ## Connect Meta Ads and Google Analytics 4 for one reporting brief. 1. 01 ### Connect Meta Ads Authorize Meta and choose the accessible ad account. 2. 02 ### Connect Google Analytics 4 Authorize Google Analytics and select the GA4 property. 3. 03 ### Choose accounts and dates Select the exact properties or ad accounts and use one explicit comparison window. 4. 04 ### Generate the analysis Review each source-labeled metric and the caveats before sharing the report. Connection controls ## Preserve each platform as its own system of record. - OKMeta Ads access is read-only for this reporting path. - OKGoogle Analytics 4 access is read-only for this reporting path. - OKDate ranges, account IDs, and metric sources stay visible. - OKThe workflow does not rewrite platform attribution settings. Related integrations Related workflows [Meta Ads + AI clients Hosted MCP / AI connector View](https://adscriptly.com/integrations/meta-ads-mcp) [Google Ads + Slack Native Slack app / Team reporting View](https://adscriptly.com/integrations/google-ads-slack-reports) Product and guides [Server-side tracking View](https://adscriptly.com/server-side-tracking) [Google Ads optimization software View](https://adscriptly.com/google-ads-optimization-software) [Adscriptly for Slack View](https://adscriptly.com/integrations/slack) Integration FAQ ## Before you connect. Can Adscriptly compare Meta Ads and Google Analytics 4?+ Yes. Connect the accounts, select the reporting window, and keep each metric labeled by its source while the analysis explains material definition differences. Does this copy Meta Ads data into Google Analytics 4?+ No. This is a reporting and analysis workflow. It does not write rows from one platform into the other platform. Why can conversion totals differ?+ Attribution windows, timezones, identity matching, consent, modeled data, and conversion definitions can differ by platform. The report should explain those differences rather than force the numbers to match. Does the integration change analytics or campaign settings?+ No. The reporting path reads the selected accounts and does not edit analytics properties, pixels, campaigns, or attribution settings. Meta Ads + GA4 + Adscriptly reports ## Compare Meta Ads and Google Analytics 4 in one report. Connect both sources, align the reporting window, and keep every metric tied to its original system of record. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)