--- title: "Pipedrive Google Ads Integration | Adscriptly" description: Connect Pipedrive to Google Ads and map lead labels or deal pipeline stages, a GCLID field, and a configured value into offline conversions. image: https://adscriptly.com/opengraph-image.png canonical: https://adscriptly.com/integrations/pipedrive-google-ads source: https://adscriptly.com/llms.txt --- Pipedrive + Google Ads Native connection CRM # Send qualified Pipedrive outcomes to Google Ads. Adscriptly connects one authorized Pipedrive account to a controlled Google Ads conversion workflow. Qualify records with selected lead labels or deal pipeline stages, use a selected person field to recover the captured GCLID, and attach the configured value used by the workflow. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [See all integrations](https://adscriptly.com/integrations) P Source Pipedrive + GA Destination Google Ads Intended outcome Help Google Ads distinguish a captured contact from a Pipedrive lead or deal outcome your team considers qualified. Connection scope This page documents an enabled Adscriptly provider connection and its current source-specific conversion workflow. What the connection does ## What the connection reads, maps, and sends. 01 ### Deal pipeline-stage qualification Choose a Pipedrive pipeline and map selected deal stages to qualified or converted outcomes. 02 ### Lead-label qualification Use selected Pipedrive lead labels when the label, rather than a deal stage, owns the business rule. 03 ### Person-field attribution Select the Pipedrive person field that stores the GCLID used to connect a downstream record to the original ad click. 04 ### Controlled Google Ads destination Review the destination customer, conversion action, and configured value before publishing the workflow. Data flow ## Know what moves between systems. Pipedrive Adscriptly logic Google Ads Pipedrive Pipedrive deal stage Adscriptly logic Selected pipeline-stage rule Google Ads Qualified or converted outcome Pipedrive Pipedrive lead label Adscriptly logic Selected label rule Google Ads Eligible offline conversion Pipedrive Selected person field Adscriptly logic Recover the captured GCLID Google Ads Google Ads click conversion Pipedrive Configured conversion value Adscriptly logic Value assigned during workflow setup Google Ads Value-bearing conversion Setup ## Set up and test the connection. 1. 01 ### Connect Pipedrive and Google Ads Authorize both providers and choose the Google Ads account that should receive the selected outcome. 2. 02 ### Choose stages or labels Select deal pipeline stages or lead labels that represent a qualified or converted record. 3. 03 ### Map attribution and value Choose the person field that stores the GCLID and set the conversion value used by the workflow. 4. 04 ### Review and publish Confirm the qualification rule, conversion action, destination account, and value before publishing. Connection controls ## Choose the source scope and Google Ads destination. - OKPipedrive access is limited to the authorized connection. - OKQualification uses deliberately selected stages or labels. - OKThe chosen person field is used for attribution, not arbitrary qualification. - OKDestination account and conversion action remain explicit. Related integrations Related workflows [HubSpot + Google Ads Native connection / CRM View](https://adscriptly.com/integrations/hubspot-google-ads) [Zoho CRM + Google Ads Native connection / CRM View](https://adscriptly.com/integrations/zoho-google-ads) Product and guides [Lead scoring software for paid media View](https://adscriptly.com/lead-scoring-software) [Offline conversion tracking guide View](https://adscriptly.com/blog/offline-conversion-tracking) [Server-side tracking View](https://adscriptly.com/server-side-tracking) Integration FAQ ## Before you connect. Can Pipedrive deal stages become Google Ads conversions?+ Yes. Selected Pipedrive deal pipeline stages can qualify an offline conversion when the workflow has the GCLID required for attribution. Can I qualify Pipedrive leads by label?+ Yes. The setup flow supports selected Pipedrive lead labels as an alternative to deal pipeline-stage qualification. Which Pipedrive field connects the outcome to Google Ads?+ Your team selects the Pipedrive person field that stores the captured GCLID. The workflow uses that identifier for the Google Ads click-conversion upload. Does the workflow import each Pipedrive deal value?+ No. The current conversion workflow sends the configured value chosen during setup rather than dynamically importing each deal amount. Pipedrive + Google Ads ## Send qualified Pipedrive outcomes to Google Ads. Connect both systems, map the outcome, and review the destination before the workflow is published. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)