--- title: "Shopify Google Ads Integration for Revenue Signals | Adscriptly" description: Route selected Shopify order or customer outcomes to Google Ads through webhooks or Zapier with order identity and attribution controls. image: https://adscriptly.com/opengraph-image.png canonical: https://adscriptly.com/integrations/shopify-google-ads source: https://adscriptly.com/llms.txt --- Shopify + Google Ads Webhook or Zapier Ecommerce # Send selected Shopify revenue outcomes to Google Ads. Use a Shopify order or customer event as the source for a webhook or Zapier route, require the order state that counts, preserve the supported paid-click identifier, and review the Google Ads conversion destination. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [See all integrations](https://adscriptly.com/integrations) S Source Shopify + GA Destination Google Ads Intended outcome Use qualified Shopify order outcomes as Google Ads conversion signals. This route does not manage product feeds or Merchant Center. Connection scope This page covers Shopify order and customer outcomes. It does not install the Google & YouTube sales channel, manage Merchant Center, sync a product feed, or configure storefront tags. What the connection does ## Choose which Shopify events to send to Google Ads. 01 ### Receive Shopify events Bring the selected order or customer payload into Adscriptly through a mapped webhook payload or a Zapier workflow you control. 02 ### Choose the order state Define whether paid, fulfilled, non-refunded, or another explicit order condition represents the revenue outcome. 03 ### Preserve click attribution Carry the supported Google Ads click identifier from the storefront or checkout into the order payload when click-level attribution is required. 04 ### Review the Google Ads output Choose the Google Ads account and conversion action, inspect the mapping, and test the external handoff before enabling it. Data flow ## Know what moves between systems. Shopify Adscriptly logic Google Ads Shopify Shopify order or customer event Adscriptly logic Order-state and event check Google Ads Selected purchase conversion Shopify Order financial and fulfillment state Adscriptly logic Selected revenue eligibility condition Google Ads Eligible order outcome Shopify Order click-identifier field Adscriptly logic Tie the order to the originating ad click Google Ads Google Ads purchase conversion Shopify Shopify order or event ID Adscriptly logic Stable event identity and duplicate handling Google Ads Order-backed conversion record Setup ## Set up and test the Shopify event route. 1. 01 ### Choose a Shopify trigger Start with the paid, fulfilled, refunded, or customer milestone that represents the business outcome you want to route. 2. 02 ### Send a test payload Use Zapier or your webhook sender to deliver representative fields, including order click-identifier field when attribution depends on it. 3. 03 ### Map the qualification rule Choose the accepted order state and refund behavior. Keep records that do not meet the rule out of the advertising signal. 4. 04 ### Review the Google Ads destination Confirm the account, purchase conversion action, order identity, value, and currency before the external handoff is enabled. Connection controls ## Review the connection method, event rule, and destination. - OKThe connection uses a mapped webhook or Zapier route; it is not a native source integration. - OKShopify must send the fields used by the mapping. - OKThe integration cannot recover a click identifier that was never captured in the storefront or checkout path. - OKThe Google Ads destination is reviewed before the handoff is enabled. Related integrations Related workflows [Stripe + Google Ads Webhook or Zapier / Revenue View](https://adscriptly.com/integrations/stripe-google-ads) [Klaviyo + Google Ads Webhook or Zapier / Lifecycle marketing View](https://adscriptly.com/integrations/klaviyo-google-ads) Product and guides [Lead scoring software for paid media View](https://adscriptly.com/lead-scoring-software) [Offline conversion tracking guide View](https://adscriptly.com/blog/offline-conversion-tracking) [Server-side tracking View](https://adscriptly.com/server-side-tracking) Integration FAQ ## Before you connect. How does the Shopify Google Ads integration work in Adscriptly?+ Adscriptly receives a mapped Shopify event through a webhook or Zapier, applies the configured rule, and prepares the eligible outcome for the selected Google Ads destination. What must Shopify send?+ The payload must include the event fields used for qualification and a stable event identifier. When click-level attribution is required, it must also include the supported identifier captured before the handoff. Does this connect Shopify products to Google Merchant Center?+ No. Use Shopify and Google commerce-channel tooling for product feeds and Merchant Center. This Adscriptly page is limited to selected order or customer outcomes used as advertising signals. Does Adscriptly change records in Shopify?+ No. This route receives the mapped event for qualification and delivery. It does not edit the source record, workflow, audience, catalog, or storefront configuration. Shopify + Google Ads ## Send a selected Shopify event to Google Ads. Choose the trigger, send a representative payload, map the rule, and review the destination before enabling the external handoff. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)