--- title: "Zapier Google Ads Integration | Adscriptly" description: Use Zapier to send qualified CRM, payment, form, or calendar outcomes into a controlled Google Ads conversion workflow. image: https://adscriptly.com/opengraph-image.png canonical: https://adscriptly.com/integrations/zapier-google-ads source: https://adscriptly.com/llms.txt --- Zapier + Google Ads Zapier Automation # Send qualified Zapier events to Google Ads. Trigger a Zap from the sales or marketing app that records the outcome, map its payload into Adscriptly, and route only eligible events to the selected Google Ads conversion action. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [See all integrations](https://adscriptly.com/integrations) Z Source Zapier + GA Destination Google Ads Intended outcome Connect supported Zapier apps while keeping the qualification rule and Google Ads destination visible. Connection scope Zapier supplies the upstream trigger. App availability, trigger timing, task usage, and field access depend on your Zapier plan and connected apps. What the connection does ## Choose which Zapier events to send to Google Ads. 01 ### Receive Zapier events Bring the selected upstream app payload into Adscriptly through a mapped webhook payload or a Zapier workflow you control. 02 ### Filter the Zap payload Apply the business rule that separates a raw trigger from the qualified outcome Google Ads should receive. 03 ### Include supported attribution Map the captured click identifier or other supported conversion fields from the upstream app into the Adscriptly payload. 04 ### Review the Google Ads output Choose the Google Ads account and conversion action, inspect the mapping, and test the external handoff before enabling it. Data flow ## Know what moves between systems. Zapier Adscriptly logic Google Ads Zapier Zapier trigger payload Adscriptly logic Mapped trigger and field validation Google Ads Reviewed Google Ads conversion Zapier Mapped source fields Adscriptly logic Zapier filter or Adscriptly condition Google Ads Accepted conversion payload Zapier Click identifier and event time Adscriptly logic Destination attribution mapping Google Ads Attributed Google Ads event Zapier Upstream record or event ID Adscriptly logic Stable event identity and duplicate handling Google Ads Idempotent conversion record Setup ## Set up and test the Zapier event route. 1. 01 ### Choose a Zapier trigger Start with the Zapier app event that represents the business outcome you want to route. 2. 02 ### Send a test payload Use Zapier or your webhook sender to deliver representative fields, including click identifier and event time when attribution depends on it. 3. 03 ### Map the qualification rule Choose the field condition and test both passing and rejected samples. Keep records that do not meet the rule out of the advertising signal. 4. 04 ### Review the Google Ads destination Confirm the conversion action, account, event time, and value rule before the external handoff is enabled. Connection controls ## Review the connection method, event rule, and destination. - OKThe connection uses a mapped webhook or Zapier route; it is not a native source integration. - OKZapier must send the fields used by the mapping. - OKThe Zap must provide the attribution fields required by the chosen Google Ads upload path. - OKThe Google Ads destination is reviewed before the handoff is enabled. Related integrations Related workflows [Webhook + Google Ads Webhook / Developer tools View](https://adscriptly.com/integrations/google-ads-webhook) [CRM + Google Ads Webhook or Zapier / CRM View](https://adscriptly.com/integrations/google-ads-crm-integration) Product and guides [Lead scoring software for paid media View](https://adscriptly.com/lead-scoring-software) [Offline conversion tracking guide View](https://adscriptly.com/blog/offline-conversion-tracking) [Server-side tracking View](https://adscriptly.com/server-side-tracking) Integration FAQ ## Before you connect. How does the Zapier Google Ads integration work in Adscriptly?+ Adscriptly receives a mapped Zapier event through a webhook or Zapier, applies the configured rule, and prepares the eligible outcome for the selected Google Ads destination. What must Zapier send?+ The payload must include the event fields used for qualification and a stable event identifier. When click-level attribution is required, it must also include the supported identifier captured before the handoff. Does this page describe the Google Ads actions inside Zapier?+ It describes a Zapier-to-Adscriptly-to-Google-Ads conversion path. It does not document or replace every Google Ads action offered directly by Zapier. Does Adscriptly change records in Zapier?+ No. This route receives the mapped event for qualification and delivery. It does not edit the source record, workflow, audience, catalog, or storefront configuration. Zapier + Google Ads ## Send a selected Zapier event to Google Ads. Choose the trigger, send a representative payload, map the rule, and review the destination before enabling the external handoff. [Connect integrations](https://adscriptly.com/signup?next=%2Fdashboard%2Fsettings%3FactiveSection%3Dintegrations) [Get a demo](https://calendly.com/adscriptly/adscriptly-demo)[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)