---
title: "Marketing Skills for Claude — 40 Growth Skills & Data APIs | Adscriptly"
description: "Install 40 growth skills and data APIs into your own AI agent — account audits, CPA diagnostics, budget modelling, ad copy testing, conversion tracking. One command: npx adscriptly install --all."
image: https://adscriptly.com/opengraph-image.png
canonical: https://adscriptly.com/marketing-skills-claude
source: https://adscriptly.com/llms.txt
---
For your AI agent

# 40 growth skills and data APIs

Give Claude, ChatGPT, OpenClaw, and Hermes instant access to skills for account audits, diagnostics, budget and bidding, creative, and conversion tracking.

$ npx adscriptly install --all [Browse all skills](#library)

$ npx adscriptly install --all

✓ Resolved 40 skills

✓ Connected Google Ads data APIs

✓ Ready in Claude, ChatGPT, OpenClaw, Hermes

→ try: /adscriptly find wasted spend

Does one command really install every skill?

Yes. npx adscriptly install --all resolves the whole library and writes each skill into your agent’s skills directory. The install is tied to your Adscriptly account — an active subscription or free trial unlocks it, and running the command without one walks you into onboarding first.

How does my agent know which skill to use?

Every skill is a written procedure with a description the assistant reads from an index. Ask in your own words and it loads only the method your question needs; each skill also has a slash shortcut for when you already know exactly what you want.

What does it cost?

The library comes with every Adscriptly plan. New accounts start on a free 7-day trial with full access — card required, a reminder lands before the first charge, and you can cancel anytime.

Can I use this with Claude or ChatGPT?

Both, plus agents like OpenClaw and Hermes. Coding agents such as Claude Code read the installed skill files directly; the Claude and ChatGPT apps reach the same library through the Adscriptly MCP connector on your account.

What does the MCP server do?

It connects your agent to your Adscriptly workspace: live Google Ads data, conversion records, and this same skill library, so answers come from your account’s evidence instead of generic advice. Your Google credentials stay on the server — the model never sees them.

The full library

## Browse the skill library

Open a folder to filter the 40 skills, or search across everything. Every skill opens with its full method inside.

Account Audits 7 skills Diagnostics & Lead Quality 8 skills Keywords & Search Terms 5 skills Budget & Bidding 5 skills Segments & Attribution 6 skills Creative, Research & Reporting 9 skills 40 skills Google Ads Audit A full Google Ads audit across measurement, pacing, campaigns, queries, keywords, impression share, creative, and recent changes — with no invented health scores and no unsafe fixes. Account Structure Review Evaluates your campaign and ad group structure against your actual goals and budget — flagging over-segmentation that fragments data, under-segmentation that hides differences, and consolidation opportunities that would improve algorithmic delivery. Conversion Instrumentation Audit Audit, diagnose, repair, and retest conversion tracking across Google Ads, Meta, the browser runtime, Google Tag Manager, and server/offline pipelines — reconciling platform numbers with what your site and business systems actually record. Ad Extension Audit Reviews every extension — sitelinks, callouts, structured snippets, calls, images, prices — across all three attachment levels, flags what is missing, underperforming, or outdated, and writes replacements grounded in your best-performing ads. Landing Page Audit Reviews your landing pages against the ads driving traffic to them — message match, CTA clarity, above-the-fold alignment, and form friction — and flags every disconnect between what the ad promises and what the page delivers. Quality Score Breakdown Breaks Quality Score into its three components — expected CTR, ad relevance, landing page experience — and tells you exactly which one is dragging each keyword down, with fixes ranked by potential CPC impact. Network Placement Hygiene Diagnoses traffic quality across search partners, the display network, placements, topics, and audiences — and proposes evidence-backed exclusions instead of blanket cutoffs. CPA Diagnostics Explains a CPA change with live evidence — decomposing it across traffic cost, conversion rate, campaign mix, tracking, and change history before any bid or budget recommendation. Account Performance Diagnostics Systematic troubleshooting for conversion loss, low lead flow, and opportunities lost to ad rank, bids, or budgets — the query-by-query workflows for "why did performance drop?" Anomaly Detection Catches unusual performance changes — CPC spikes, CVR drops, spend surges, impression collapses — and pairs each anomaly with its most likely cause, so problems surface in hours instead of days. Change History Checker Answers "what changed in this account, when, and who did it" from live change history — picking the right resource for the window automatically and reading the damage an edit does outside the object edited. Pacing Monitor Diagnoses monthly budget pacing from realized spend — separating delivery constraints from arithmetic gaps — and recommends conservative budget changes only when every evidence gate passes. Portfolio Health Prioritization Triage for manager accounts: scans every client account with the same compact evidence and surfaces the 3–5 that most need investigation today, with the first check to run on each. Lead Quality Investigation Diagnoses why leads are poor, fake, or failing to progress — separating delivery problems, tracking problems, and genuine downstream quality shifts before anything gets cut. Offline Conversion Quality Scores leads, calls, and transcripts for offline conversion upload quality, chooses the right conversion action and value, and prepares a verified upload payload — treating every row as a deliberate instruction to Smart Bidding. Wasted Spend Finder Scans your account for money going to search terms, placements, and audiences that produce zero conversions — then delivers themed exclusion lists with the negative keywords staged for one-click approval. Search Term Mining Mines live search terms for scalable positive themes and safe negative candidates — with intent classification, conflict checks, and human-review gates on both queues. Negative Keyword Conflict Audit Finds negative keywords that may be blocking valuable positive keywords or intended queries — across ad-group, campaign, and shared-list scopes — and separates accidents from deliberate routing rules. Non Serving Keyword Review Reviews enabled keywords with zero impressions, explains why each may not be serving, and separates real cleanup candidates from strategic coverage worth keeping. Keyword Cannibalization Check Finds where your own keywords and campaigns are bidding against each other — duplicate keywords, overlapping match types, ad groups stealing traffic — and prices what the internal competition costs you. Ad Spend Allocator Multi-channel budget optimization using MER, marginal ROAS, and diminishing-returns analysis — telling you where each additional dollar actually produces the best return. Channel Mix Optimizer Given your total budget, recommends the optimal split across Search, PMax, prospecting, and retargeting based on 60–90 days of marginal ROAS and CPA — not averages that hide diminishing returns. Budget Scenario Planner Models what happens to CPA, ROAS, volume, and impression share when you change budget by any amount — from your account’s own historical diminishing-returns pattern, not generic industry assumptions. Bid Strategy Recommendations Recommends the right bid strategy for each campaign — manual CPC, target CPA, target ROAS, or maximize conversions — from its conversion volume, CPA consistency, and auction dynamics. Campaign by campaign, never a blanket rule. ROAS Forecasting Projects ROAS for the next 30, 60, and 90 days from current trends, your own seasonality, and planned changes — delivered as a range with confidence intervals, not a single number pretending to be precise. Geo Performance Analysis Breaks performance down by geography at whatever level matters — country, state, city, DMA, zip — flags the regions quietly eating budget, and recommends geo bid adjustments or campaign splits. Device Performance Split Compares mobile, desktop, and tablet performance across campaigns, identifies where devices diverge significantly, and determines whether the gap is creative, landing page, or audience intent. Day Hour Performance Breakdown Analyzes performance by day of week and hour of day, recommends ad schedule changes with estimated savings, and tells you exactly what you would give up by restricting hours. Audience Demographic Diagnostics Analyzes audience, age, gender, income, and parental-status performance with evidence and policy awareness — keeping the unknown bucket visible and never inferring customer traits from demographic labels. Conversion Path Analysis Maps how users actually move from first ad click to conversion — the common paths, the biggest drop-offs, how long conversion takes, and which campaigns contribute at each funnel stage. Attribution Model Comparison Runs your conversions through last click, first click, linear, time decay, position-based, and data-driven attribution side by side — showing how credit shifts so budget decisions stop over-rewarding last-touch campaigns. Ad Copy Variant Generator Generates or refreshes Google RSA headlines and descriptions from live asset performance and verified claims — preserving proven copy and staging every change for review. Ab Test Setup And Analysis Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies — calculating required sample sizes before you start and calling winners only when significance is actually reached. Competitor Teardown Systematic competitive analysis of a named competitor’s positioning, messaging hierarchy, objection handling, and CTA strategy — scored against a 100-point rubric with differentiation moves you can act on. ICP Research Assistant Builds detailed B2B buyer personas — pain points, objections, buying triggers, and messaging angles — so campaigns target a person, not a job-title guess. Client Report Narratives Turns verified findings into concise stakeholder reporting — scope, evidence, limitations, decisions, and owners — instead of a metric dump nobody acts on. Weekly Account Summary A plain-English Monday briefing across your accounts: what improved, what declined, what needs immediate attention, and what to prioritize next week — fires first, wins second, housekeeping third. Performance Benchmarking Compares your key metrics against industry benchmarks for your vertical, campaign type, and spend level — because a $10K/month account and a $500K/month account live in different benchmark realities. Interview A two-minute meet-and-greet: six engineered questions (max) that fill the assistant’s persistent memory with the highest-value context about your business — saved as you answer, never batched. Learn Turns this conversation, a pasted document, or a described workflow into a reusable learned skill for your workspace — you steer the assistant’s self-improvement directly.

Install every skill in one command — included with any subscription or free trial.

$ npx adscriptly install --all

## Every play, already written down.

Free for 7 days, then $129/mo. We'll remind you 3 days before your first charge. Cancel anytime.

[Start free trial](https://adscriptly.com/signup?next=/dashboard/ai-chat&utm_source=skills_page) $ npx adscriptly install --all[![](https://img.logo.dev/claude.ai?token=pk_Gqyn4kIpSmSBRdvJf3B-Yw&size=76&format=png) Connect Claude with  
Google & Meta Ads in 1 click ›](https://adscriptly.com/marketing-mcp)