PPC Performance Calculator
Real Google Ads keyword data and your own numbers, projected across a conservative, moderate, and optimistic case. Free, no account needed.
How it works
01
Enter keywords
The terms you want to bid on, comma separated.
02
Set the location
A city, a region, or a whole country.
03
Add your numbers
Monthly budget and what a customer is worth.
04
Read the range
Clicks, leads, revenue, and ROAS across three cases.
Frequently asked questions
How accurate are these forecasts?
They use real Google Ads keyword data and industry conversion benchmarks. Actual results move with ad quality, landing pages, and competition, so treat the range as a planning baseline rather than a promise.
Where does the keyword data come from?
Search volume and CPC estimates come from the Google Ads Keyword Planner API, the same source professional advertisers plan against.
What conversion rates do you use?
Industry-specific benchmarks from aggregated data. Home Services typically converts around 10%, for example, while E-commerce averages closer to 3%.
Is this tool free?
Yes. No account, no card. We built it because budget decisions get made on worse numbers than these.
Want these numbers optimized automatically?
AdScriptly's AI agents continuously optimize your campaigns for maximum ROAS. Pro is free for 7 days, then $129/mo. We'll remind you 3 days before your first charge. Cancel anytime. Card required.
