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Google Ads OptimizationFacebook Ad Automation
PricingFounder Story
Blog
PPC CalculatorGoogle Ads Scripts
Docs
Sign InSign Up
Free Tool

PPC Performance Calculator

See how your Google Ads budget could perform with real keyword data

Enter keywords separated by commas

$
$

We use industry benchmarks for conversion rate estimates

Quality Score Simulator

Quality Score affects your actual CPC. Higher scores mean lower costs. Google uses these 3 factors to calculate it.
Average
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Estimated Quality Score

7/10

CPC Impact

1.28x

Slight increase

How It Works

1

Enter Keywords

Tell us which keywords you want to target

2

Set Location

Specify your target geographic area

3

Add Budget

Enter your monthly ad spend budget

4

Get Forecast

See projected clicks, leads, and revenue

Frequently Asked Questions

How accurate are these forecasts?

Our forecasts use real Google Ads keyword data and industry-standard conversion benchmarks. While actual results vary based on ad quality, landing pages, and market conditions, these estimates provide a reliable baseline for planning.

Where does the keyword data come from?

We pull search volume and CPC estimates directly from the Google Ads Keyword Planner API, giving you the same data used by professional advertisers.

What conversion rates do you use?

We use industry-specific conversion rate benchmarks based on aggregated data. For example, Home Services typically sees 10% conversion rates, while E-commerce averages around 3%.

Is this tool free?

Yes, this PPC calculator is completely free to use. We built it to help advertisers make better budgeting decisions.

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