Free PPC Tools
Powerful tools to help you plan, analyze, and optimize your Google Ads campaigns
Target Based Bidding Calculator
Get ready for the August 17, 2026 bidding change, when Google starts optimizing TO your target instead of under it on budget-limited campaigns. Enter your tCPA or tROAS, recent actuals, and business breakeven to see whether to adjust the target, raise the budget, or do nothing.
- August 17, 2026 update mechanics
- Full decision tree, incl. budget moves
- 8-week drift projection chart
- Volume vs efficiency slider
Google Ads Budget Calculator
See your monthly budget pace under Google’s June 2026 pacing rules. Enter your daily budget, month-to-date spend, and ad schedule to see over/under pace, projected spend, and the budget to set instead.
- June 2026 pacing algorithm
- Ad-schedule-aware monthly math
- Over/under pace + projection chart
- Correct budget for tight schedules
Facebook Ad Cost Calculator
Price your Facebook ads and check your budget pace. Enter your daily budget, month-to-date spend, and CPM/CTR assumptions to see cost per click, cost per result, and projected spend under Meta’s real pacing rules.
- CPC & cost-per-result math
- 175% daily / 7× weekly caps modeled
- Within-week catch-up projection
- 2026 benchmark defaults, editable
Negative Keyword List
Over 13,000 Google Ads negative keywords across 15 industries plus a universal list. Filter by industry, word count and category, or paste your website and get a list built for what you actually sell.
- 13,000+ curated negatives
- 15 industry lists
- AI list from your website
- CSV for Google Ads Editor
PPC Performance Calculator
Forecast your Google Ads performance with real keyword data. Enter your keywords, location, and budget to see estimated clicks, leads, revenue, and ROAS.
- Real search volume data
- CPC estimates by location
- Lead & revenue projections
- ROAS forecasting
Google Ads Scripts Library
Copy-paste ready automation scripts for Google Ads. Optimize bids, pause low performers, track quality scores, and automate reporting with production-tested scripts.
- 10 production-ready scripts
- Bid optimization & ROAS targeting
- Quality score monitoring
- Automated reporting to Sheets
CPC Calculator
Live cost-per-click ranges for any keyword from the Google Keyword Planner — competition, monthly CPC movement, and what you would pay at your Quality Score.
- Live Keyword Planner CPC ranges
- Competition levels by keyword
- Monthly CPC movement over time
- Quality Score tax & discount math
Keyword Match Type Tool
Simulate the search terms your keyword and match type will trigger, with real Keyword Planner data. Get keyword additions and negative suggestions, then export them to Google Ads.
- Search term report simulation
- Broad, phrase, and exact behavior
- Negative keyword suggestions
- Push straight to your account
AI Hook Generator
Generate scroll-stopping opening lines for blog posts, social, short-form video, emails, and ad headlines. Describe the topic, pick a tone, copy the winners.
- Six proven hook mechanisms
- Five formats, five tones
- 3 to 10 variants per run
- Free, no signup
