Track the click, not just the visit
Preserve the click identifier each platform issues so a conversion that happens days later can still be attributed to the ad that paid for it.
Adscriptly Signals
One ad tracker for every platform you buy on.
Each ad platform reports the conversions it can see in its own browser, which is why Google and Meta rarely agree and neither matches the CRM. Adscriptly tracks the click once, collects the outcome wherever it actually happens, and sends the qualified result back to whichever platform earned it.
Product profile
PlatformsGoogle Ads + Meta Ads
SignalsClicks, forms, calls, CRM
DirectionCapture, qualify, send back
Built around the data, controls, and workflows already available in Adscriptly.
Core capabilities
What you can do with Adscriptly Ad Tracking Software.
Collect every conversion type in one place
Form submissions, tracked calls, and CRM stage changes land in the same ledger instead of three tools that each see part of the funnel.
Audit what is actually being recorded
Inspect account settings, tags, identifiers, and live browser behavior before trusting a number. Missing evidence is reported as missing, not as a pass.
Read spend and outcomes together
Compare ad spend against the outcomes that survived qualification, so cost per lead sits next to cost per qualified lead rather than replacing it.
Send the qualified outcome back
Upload the events worth optimizing toward as offline or enhanced conversions, and confirm the destination accepted them.
Track server-side, first-party
Keep the click identifier and the conversion on your own server, so Safari, ad blockers and expiring consent do not erase the signal before Google and Meta see it.
Deliver through the Conversions API
Send the same conversions from the server with hashed identifiers and a shared event ID, so the browser and server copies deduplicate instead of double-counting, and every delivery is logged with the platform response attached.
Score leads before they count
Combine form, call, and CRM outcomes into qualification rules and configured conversion values, so fewer low-quality leads are counted as success.
Build audiences from outcomes
Seed Meta Custom Audiences and Google Customer Match from the same qualified outcomes sent as conversions, so a list is made of real buyers rather than page visits.
How it works
How your team sets it up and reviews the result.
- 01
Install one tracker
Add a single first-party script and let it claim the origin. No per-platform pixel juggling to get a baseline.
- 02
Connect the outcome systems
Link the ad accounts, call tracking, and CRM that already hold the truth about what a lead became.
- 03
Decide what counts
Set the rules and values that separate an inquiry from an opportunity, so the tracker records quality rather than volume.
- 04
Send it back and verify
Review the destination conversion action, upload the qualified events, and check what the platform reports receiving.
Best fit
Who this is for.
Buying on more than one platform
Stop reconciling a Google number against a Meta number by hand when both are counting the same lead differently.
Lead generation with a sales step
Track the lead past the form, so the campaigns that produce opportunities outrank the ones that produce volume.
Agencies reporting to clients
Report one set of outcomes per account, with the evidence behind each number available when a client questions it.
Inside the Signals stack
What the tracker connects to
Capturing the click is one part of it. These are the pieces that carry the identifier server-side, hold the outcome, and send the qualified result back to each platform.
Integrations
The ad accounts, call tracking, and CRMs that hold the outcome a tracker has to read.
Browse all integrationsGoogle Ads optimization software
Where the qualified outcomes are used: keyword, budget, and campaign work in one place.
See the platformAI marketing agents
What acts on the tracked outcomes: agents that work keywords, budgets, and bids off the qualified numbers.
Meet the agentsFrequently asked
The practical questions.
What is ad tracking software?
Ad tracking software records what happens after an ad click: which visitor arrived, what they did on the site, and which outcome it became. Its purpose is to connect ad spend to a result the business recognizes, rather than to the platform-reported conversion alone.
What is an ad tracker?
An ad tracker is the piece that follows a single click across the gap between the ad and the outcome, usually by preserving the click identifier the platform issued and reattaching it when the conversion is confirmed. In Adscriptly that is a first-party script plus the connected systems that hold the outcome.
Does ad tracking software replace the platform pixels?
No. Google and Meta still need their own tags to run and optimize campaigns. Ad tracking sits alongside them, adds the outcomes the browser never sees, and sends those back so bidding has something better to aim at.
Can one tool track Google Ads and Meta Ads together?
Yes for capture and reporting: the same tracker records both, so the outcomes live in one place. Delivery is still per platform, because each one accepts conversions on its own terms and reports back separately.
How is ad tracking different from ad spend tracking?
Ad spend tracking answers where the money went. Ad tracking answers what the money produced. Adscriptly reads both together, because spend on its own cannot tell you whether a campaign was worth running.
What is the best ad tracking software?
It depends on where your conversions actually finish. If they finish on the page, platform tags may be enough. If they finish in a phone call, a CRM stage, or weeks later, you need a tracker that can carry the click identifier that far and send the outcome back.
What is the Conversions API?
It is a server-to-server way to send conversion events to an ad platform, instead of relying only on a tag firing in the visitor browser. Meta calls its version the Conversions API; Google exposes equivalent server-side conversion imports.
Will server-side tracking double-count my conversions?
Not when the events are paired. The browser event and the server event carry the same event ID, which is how the platform recognises them as one conversion and keeps a single copy.
What is lead scoring software?
Lead scoring software evaluates lead attributes and behavior to estimate quality or readiness. Adscriptly extends that idea into paid media by combining first-party outcomes and sending qualified conversion signals back to the ad platform.
Which platforms can receive an audience?
Meta Custom Audiences and Google Customer Match, using the connections already authorized for conversion delivery.
Start using Adscriptly Ad Tracking Software.
Every monthly plan starts with a 3-day free trial and 600 trial credits. Card required, $0 today; the plan is charged after 3 days unless you cancel before the trial ends.
