Skill Library
40 written procedures your assistant loads on demand. Not prompts — methods. Each one carries the query to run, the evidence required, and the conclusion that evidence will and will not support, so the answer you get is the one the account actually justifies.
The questions that pay for the subscription in the first week.
Wasted Spend Finder/optimize
Scans your Google and Meta accounts for money being spent on search terms, placements, audiences, and ads that produce zero or near-zero conversions. De…
Search Term Mining/searchterms
Mine live Google Ads search terms for scalable positive themes and safe negative candidates, with intent, conflict, and human-review gates.
Negative Keyword Conflict Audit/conflicts
Find negative keywords that may block valuable positive keywords or intended queries across ad-group, campaign, and shared-list scopes.
Non Serving Keyword Review/deadkeywords
Review enabled Google Ads keywords with zero impressions, explain why they may not serve, and separate cleanup candidates from valuable coverage.
Keyword Cannibalization Check
Identifies where your own keywords and campaigns are competing against each other in Google Ads auctions. Finds duplicate keywords across campaigns, ove…
Network Placement Hygiene
Diagnose Google Ads network, placement, topic, and audience traffic quality and propose evidence-backed hygiene changes.
Diagnosis with live evidence, not a guess dressed up as a summary.
Cpa Diagnostics/cpa
Explain a Google Ads CPA change with live evidence across cost, CPC, conversion rate, mix, tracking, and change history before recommending action.
Account Performance Diagnostics/diagnose
Diagnose account performance issues such as conversion loss, low lead flow, and lost opportunities due to ad rank, bids, or budgets. Use this skill to g…
Anomaly Detection
Catches unusual performance changes across your accounts — CPC spikes, CVR drops, spend surges, impression collapses, CTR shifts — and flags them with c…
Change History Checker
Answer "what changed in this account and when" via live GAQL. Use on "what changed", "change history", "what did I/we do in [period]", "audit recent cha…
Lead Quality Investigation/leadquality
Diagnose why Google Ads leads are poor, fake, unqualified, or failing to progress by separating delivery, tracking, and downstream quality.
Pacing Monitor/pacing
Diagnose Google Ads monthly budget pacing from realized spend, distinguish delivery constraints from arithmetic gaps, and recommend conservative budget…
Full sweeps you would otherwise pay a consultant for.
Google Ads Audit/audit
Audit Google Ads measurement, pacing, campaigns, queries, keywords, impression share, creative, and recent changes without invented scores or unsafe fixes.
Account Structure Review/structure
Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation…
Conversion Instrumentation Audit/tracking
Audit, diagnose, repair, and retest conversion tracking across Google Ads, Meta Ads, browser runtime, Google Tag Manager, server and offline pipelines,…
Ad Extension Audit
Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every ca…
Landing Page Audit
Reviews your landing pages against the ads driving traffic to them. Checks for message match between ad copy and page content, CTA clarity, above-the-fo…
Quality Score Breakdown/keywords
Breaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly whic…
Allocation and bidding, modelled before you commit the spend.
Ad Spend Allocator
Multi-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis. Use when pasting multi-channel spend and results data, req…
Channel Mix Optimizer
Given your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels base…
Budget Scenario Planner
Models what happens to your CPA, ROAS, conversion volume, and impression share when you increase or decrease budget by any amount. Uses your actual acco…
Bid Strategy Recommendations
Analyzes your campaign history, conversion volume, CPA targets, and auction dynamics, then recommends the right bid strategy for each campaign — manual…
Roas Forecasting
Projects your ROAS for the next 30, 60, and 90 days based on current performance trends, seasonality patterns from your historical data, and planned bud…
Portfolio Health Prioritization/portfolio
Triage a Google Ads manager portfolio and identify the 3–5 client accounts that most need investigation, with evidence and next checks.
Every breakdown the platform will give you, asked in one sentence.
Geo Performance Analysis
Breaks down campaign performance by geographic location at whatever level matters — country, state, city, DMA, zip code. Flags underperforming geos that…
Device Performance Split
Analyzes how your campaigns perform across mobile, desktop, and tablet. Identifies where device performance diverges significantly and recommends bid ad…
Day Hour Performance Breakdown
Analyzes performance by day of week and hour of day across your campaigns. Identifies when your ads perform best and worst, recommends ad schedule adjus…
Audience Demographic Diagnostics
Analyze Google Ads audience and demographic performance with evidence, policy awareness, and model judgment.
Conversion Path Analysis
Maps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute…
Attribution Model Comparison
Runs your conversion data through different attribution models side by side — last click, first click, linear, time decay, position based, and data-driv…
The work that surrounds the buying.
Ad Copy Variant Generator/rsa
Generate or refresh Google RSA assets from live performance and verified claims while preserving proven copy and staging reviewable changes.
Ab Test Setup And Analysis
Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitor…
Client Report Narratives/report
Turn verified Google Ads findings into concise stakeholder reporting with scope, evidence, limitations, decisions, owners, and next checks.
Weekly Account Summary/weekly
Generates a plain English summary of everything that happened across all your accounts this week. What improved, what declined, what needs immediate att…
Performance Benchmarking
Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you'r…
Offline Conversion Quality
Score leads, calls, and transcripts for offline conversion upload quality, choose the conversion action and value, and prepare a verified upload payload…
Skills that learn your account instead of assuming it.
Competitor Teardown
Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from a named competitor and their landin…
Icp Research Assistant
Build detailed B2B buyer personas with pain points, objections, buying triggers, and messaging angles. Use when given a product and market to research i…
Interview
First-time meet-and-greet — six engineered questions (max) that fill the persistent memory files with the highest-value context, saved as the user answe…
Learn
Turn this conversation, a pasted document, or a described workflow into a reusable learned skill for this account. Use when the user runs /learn, says "…
A written procedure the assistant loads on demand. Each one carries the method for a specific job — which query to run, what evidence is required, and what conclusion the evidence does and does not support. The assistant reads the index, then loads only the skill your question needs.
No. Ask the question in your own words and the assistant picks. The slash shortcuts below exist for when you already know what you want and would rather not type the sentence.
Yes — that is what the learn skill is for. Point it at a conversation, a pasted document, or a workflow you describe, and it writes the procedure back as a reusable skill for your workspace.
Yes. The same skills back the Adscriptly MCP server, so a Claude client connected to your account reaches them through the tools it already has.
Free for 7 days, then $129/mo. We'll remind you 3 days before your first charge. Cancel anytime.