Offline Conversion Prerequisites

Before you can start uploading offline conversions to Google Ads through Adscriptly, you need to complete the following setup steps in your Google Ads account.

Before you begin

These steps are completed inside your Google Ads account, not in Adscriptly. You only need to do them once.

Enable Auto-Tagging for GCLID Tracking

The Google Click ID (GCLID) is a unique identifier that gets automatically appended to your URLs when auto-tagging is enabled. This is essential for matching offline conversions back to the original ad click.

Example of a GCLID appended to a landing page URL

Navigate to Account settings

Go to Admin → Account settings in your Google Ads account.

Enable auto-tagging

Under “Auto-tagging,” check the box “Tag the URL that people click through from my ad.”

Google Ads auto-tagging settings checkbox

Important

Without auto-tagging enabled, you won’t capture the GCLID values needed to upload conversions. This is a required step.

Enhanced Conversions for Leads

Enhanced conversions for leads is Google’s solution for tracking conversions more accurately in a privacy-focused world. By sending hashed customer data from your lead forms, you can improve conversion measurement and attribution.

Customer data collection

You need to be actively collecting customer information through your lead forms. Enhanced conversions can use:

Email address (most reliable)
Phone number
First name
Last name

Enable enhanced conversions for leads

Navigate to Goals → Conversions → Settings, turn on “Enhanced conversions for leads”, and select “Google Tag” from the dropdown.

Enhanced conversions for leads toggle in Google Ads settings

Configure your Google Tag

Open Tag details

Click “Tag details” to expand the tag configuration options.

Enable automatic event detection

Click “Manage automatic event detection” and toggle on “Form interactions”.

Manage automatic event detection settings

Tip

Make sure your Google Tag is installed on your landing page. Without it, form interaction data won’t be captured.

Accept the Customer Data Terms

Before you can use enhanced conversions for leads, you must accept Google’s Customer Data Terms in your Google Ads account. This is a one-time acceptance.

Accept customer data terms

Navigate to Goals → Conversions → Settings and accept the “Customer Data Terms”.

Customer data terms acceptance in Google Ads

Once you’ve completed all steps, your Google Ads account is ready to receive offline conversions from Adscriptly.