Positive Keyword Agent

The Positive Keyword Agent identifies high-performing search terms that are not yet included in your campaigns as keywords. It surfaces opportunities you’re already getting traffic from but haven’t explicitly targeted.

Opportunity Types

Value-Based Winners — search terms with efficient conversion metrics and strong ROAS
Long-Tail Gems — specific queries with 3 or more words that show high intent and low competition
Offline Conversion Finders — search terms that have led to CRM-tracked leads, deals, or qualified offline conversions

Setup

Create a new agent

From the Keywords Dashboard, click “Create New Agent” and select Positive Keyword Agent.

Keywords Dashboard with Create New Agent button

Configure discovery rules

Adjust the thresholds for each opportunity type. For example, set minimum conversion rates for Value-Based Winners or minimum word count for Long-Tail Gems.

Discovery rule threshold configuration for each opportunity type

Choose target campaigns

Select which campaigns should receive new positive keywords when you approve recommendations.

Set match type and operation mode

Configure how keywords are added and when the agent runs:

Choose the match type strategy for new keywords (broad, phrase, or exact match)
Select operation mode: One-Time Run (single historical scan) or Scheduled Daily (continuous monitoring)
Set the date range for historical search term analysis

Match type strategy and operation mode configuration

Review recommendations

Review discovered search terms in the dashboard, including metrics and target locations. Approve individually or in bulk. Dismissed keywords won’t resurface.

Positive keyword agent recommendations dashboard with metrics and actions

How It Learns

The agent improves over time based on your approval and dismissal decisions. It learns which types of search terms you value and adjusts future recommendations accordingly.

Approved keywords can be reverted through the pending activity section in Google Ads.