Negative keyword list for Home Services & Trades

Free estimate is the standard offer in every trade, so blocking free outright removes the phrase most of your buyers actually type. Block the specific free phrases instead: free hvac advice online, free furnace program low income.

In home services a cost or how much query is usually a homeowner pricing a job they intend to book this week. Block the part price and DIY cost variants by name and leave cost itself alone.

Emergency, after hours and same day are the highest converting modifiers in the trades and they carry premium pricing. Never let a broad search term cleanup sweep them into the negative list.

Plenty of shops negative repair while chasing install jobs, then wonder why the phone goes quiet. If you do any repair work at all, block the diy and how to repair phrases rather than the word.

Roofers who work storm claims want this traffic and roofers who only sell retail replacements do not. Decide which business you are in before adding any claim related negatives, because the two lists are opposites.

Rebate and tax credit searches sit directly in front of a system replacement, so blocking them cuts your highest ticket buyer. Block the low income grant program searches by name if you only want the subsidy traffic gone.

Near me is the local intent signal in almost every trade query and blocking it destroys the mobile traffic paying for the account. Block only the compound phrases like handyman jobs near me.

Blocking big box brands is correct for most contractors, but if you install as a subcontractor on their panel those searches are part of your lead flow. Check the relationship before you add the retail group.