Every destination has beautiful footage, which is exactly why beautiful footage is not a strategy. The travel ads that sustain spend sell something specific: a price to a place, a day-one itinerary, a shoulder-season argument. This collection pulls the tourism and travel slice of our live Meta library, ranked by engagement score and days running, across tour operators, hotels and stays, booking platforms, and travel gear.

The days-running signal is especially telling in travel marketing because demand is seasonal by definition: a destination ad that keeps running across booking windows has a hook bigger than its beach, and those are the campaigns worth reverse-engineering before you brief your next one.

POV video is the format of the moment: first-person walk-ins to rooms, viewpoints, and meals outperform drone montages. Price-anchored specificity ("7 nights in the Azores from $1,240") beats wanderlust copy, and itinerary-style carousels give planners something to save. For gear and travel services, the airport problem-scene remains the most durable opener in the category.