400+ ads in the library
Real Meta ads from agents, brokerages, and developers, ranked by engagement and time in rotation.
400+ real estate ads in the library right now, from advertisers including Newbuild Newlyweds, Inman News, Agent Crate.
Steal what’s working for any brand.
Longest run here: The Zach + Heather Harrison Team, 476 days
Newbuild Newlyweds
15 days · video
Inman News
41 days · static
Agent Crate
26 days · video
Christian Osgood - Multi Family
67 days · video
Viktor
1 day · static
Section8Karim
1 day · video
Jessica Davis
215 days · static
Avinash Group
444 days · static
RealEstateContent.ai
28 days · video
TAO
video
The Zach + Heather Harrison Team
476 days · static
King Khang
video
ABC Properties
5 days · static
romangnzles
video
The Align Team brokered by eXp Realty
22 days · static
Top Realty Real Estate
178 days · video
Shokeen Real Estate Pvt Ltd
133 days · static
Value Add Marketing
85 days · video
Renowned Australia
23 days · static
Nicole Victoria | Money Coach
video
Graviti Properties
3 days · static
Momenzo App - Listing Videos
29 days · video
Vertex Viva
25 days · static
Shauna Bonterre Real Estate - Royal LePage RCR Realty
26 days · video
Among the top 24 ads in this collection: 54% video, most common hooks audience callout, authority, problem callout. Brands shown include Newbuild Newlyweds, Inman News, Agent Crate. Rankings refresh as the library ingests new ads.
Based on 400+ real estate ads in the library, ranked by engagement and days running.
Most real estate ad roundups are mockups. These are not: every ad in this collection is a real Meta ad from a working agent, brokerage, or developer, pulled from our library with engagement score and days running attached. Realtor marketing that photographs well and realtor marketing that generates seller leads are usually different ads, and the run-time data is how you tell them apart.
Real estate is a lead-economics vertical: listing promotion, home valuation offers, and open house creative all compete for some of the most expensive clicks on Meta. When a brokerage keeps an ad running for months, its cost per buyer or seller lead works, and that is a funnel signal you cannot read off a screenshot.
Three formats dominate sustained spend: walkthrough video with the agent talking (trust and inventory in one asset), "just sold" proof creative with numbers ("sold 40k over asking in 9 days"), and home-valuation lead magnets for the seller side. Interior photo carousels still work for listings, but the agent-on-camera format is what compounds, because it sells the next listing too.
Proof and locality. Ads that name the neighborhood and show evidence (a sold price, a days-on-market number, a real walkthrough) outperform generic branding. On the seller side, valuation offers remain the strongest lead magnet in the category.
Yes, with targeting doing less and creative doing more since housing-category restrictions limit audience options. That shifts the weight onto the ad itself, which is exactly what this collection lets you study: the creative that keeps running under those constraints.
Agent and brokerage lead-gen ads, listing promotion, new-development campaigns, and real-estate services, in both video and static formats, each with brand, engagement score, and days running shown.
The live library below is pre-filtered to this collection. Change the filters, search by meaning, and save the winners.
Browse creative patterns, save the strongest references, then bring the insight into Studio.
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