What makes a good real estate ad?

Proof and locality. Ads that name the neighborhood and show evidence (a sold price, a days-on-market number, a real walkthrough) outperform generic branding. On the seller side, valuation offers remain the strongest lead magnet in the category.

Do Facebook ads still work for real estate?

Yes, with targeting doing less and creative doing more since housing-category restrictions limit audience options. That shifts the weight onto the ad itself, which is exactly what this collection lets you study: the creative that keeps running under those constraints.

What real estate ad formats are included here?

Agent and brokerage lead-gen ads, listing promotion, new-development campaigns, and real-estate services, in both video and static formats, each with brand, engagement score, and days running shown.