What makes a good video ad?
A first second that earns the second one. Winning video ads open mid-action or mid-claim, caption everything, and reach the product mechanism fast. Production value matters far less than hook quality in sustained spend.
186,200+ ads in the library
Real Meta video ads across every industry, ranked by engagement and time in rotation.
Longest run here: Healthy Hair made easy, 1285 days

Levi's
35 days · video

Sephora
2 days · video

Natura
13 days · video

Durex
63 days · video

V Shred
1 days · video

Socialcapofficial
75 days · video

Amazon Fashion
94 days · video

DJ Pauly D
1 days · video

Victoria's Secret PINK
2 days · video

Myprotein
81 days · video

The Design Twins
123 days · video

Prince Donnell
241 days · video

Philsmypharmacist
163 days · video

The Dodo
2 days · video

Liven: Self-Discovery Community
2 days · video

TheBentistofficial
88 days · video

Pepsi
1 days · video

Lessie Fitness
11 days · video

TUI
1 days · video

Samsung
1 days · video

Banks Power
82 days · video

Facebook for Creators
14 days · video

The Ridge
11 days · video

Gossip Harbor
103 days · video
Among the top 60 ads in this collection: 100% video, most common hooks problem callout, claim, educational. Brands shown include Levi's, Sephora, Natura. Rankings refresh as the library ingests new ads.
A video ad is decided in its first second: the scroll continues or it does not, and everything after the hook is spent against that decision. This collection is the video half of our Meta library, more than 180,000 ads ranked by engagement score and days running, so the first seconds that win are the ones you see first.
Because it spans every industry in the corpus, this page is best used for structure rather than niche: hooks, pacing, captions, and format patterns that transfer across categories.
The sustained winners open on motion or a claim, never a logo. Native-feeling vertical video out-runs repurposed landscape production, captions are effectively mandatory since most of the feed watches muted, and the strongest structural pattern remains problem-first: name the pain in the first line, demo the mechanism, land the offer. Length follows job, but the hook budget is always one second.
A first second that earns the second one. Winning video ads open mid-action or mid-claim, caption everything, and reach the product mechanism fast. Production value matters far less than hook quality in sustained spend.
As long as the argument needs and no longer. The sustained set here spans 10-second offers to 90-second founder stories; what they share is not length but a front-loaded hook and no wasted opening.
Yes. The live library below filters by industry, hook type, and search query across the full video corpus, and each card links out to the brand running it.
The live library below is pre-filtered to this collection. Change the filters, search by meaning, and save the winners.
Browse creative patterns, save the strongest references, then bring the insight into Studio.
Proven and fresh picks while your taste profile fills in — save, remix or clone a few and this sharpens.
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