Do Meta ads actually work for B2B?
Yes, as this collection’s days-running data shows. The mechanics differ from LinkedIn: targeting is broader, so the creative has to self-select the audience by speaking in role-specific pain language.
26,300+ ads in the library
B2B Ads That Work Where B2B Is Not Supposed To
Real Meta ads from software, AI, and services brands, ranked by engagement and time in rotation.
26,300+ b2b ads in the library right now, from advertisers including monday.com, Personal Brand Launch, Alex Hormozi.
Top b2b ads right now
Longest run here: Ficus Strategy, 868 days
monday.com
2 days · static
Personal Brand Launch
63 days · video
Alex Hormozi
116 days · static
Blue Collar Business Accelerator
48 days · video
therealbrianmark
1 day · video
Cintas Corporation
110 days · static
Deposito Dental Valcro Boulevares
788 days · video
Pentair
43 days · video
Allie Bloyd Media
115 days · static
Motion
330 days · video
ELSA Speak
1 day · static
Perplexity AI
2 days · video
Salonized
40 days · static
Deposito Dental Ficus
708 days · video
Goldie App
322 days · static
Uline Careers
41 days · video
Musely
42 days · static
Ficus Strategy
868 days · video
Kajabi
1 day · static
Roof Sales Mastery
116 days · video
Hiro.fm
236 days · static
Fyxer
2 days · video
Vagaro Pro
1 day · static
Liven: Self-Discovery Community
2 days · video
Among the top 24 ads in this collection: 54% video, most common hooks problem callout, claim, offer. Brands shown include monday.com, Personal Brand Launch, Alex Hormozi. Rankings refresh as the library ingests new ads.
What works in B2B advertising right now
The standing myth is that B2B advertising lives on LinkedIn and Meta is for sneakers. The budget disagrees: this collection aggregates the software, developer-tool, AI, HR, and marketing advertisers from our live Meta library, and the days-running data shows sustained B2B marketing spend where clicks cost a fraction of LinkedIn prices.
B2B keywords are among the most expensive in search, which is precisely why this Meta creative matters for demand generation: it reaches the same buying committee earlier, before the hundred-dollar keyword auction starts, with pain-first hooks and product demos instead of gated whitepapers.
The winners talk to a person, not a committee: pain-first hooks in the user’s own vocabulary ("your standup is a status meeting"), product-UI video that proves the workflow, and founder-on-camera credibility for earlier-stage tools. Meme-literate creative sustains surprisingly well for developer audiences, while gated-whitepaper creative has nearly vanished from long-running sets. The demo, not the deck, is the asset.
B2B Ads: common questions
What B2B ad formats perform best?
Product-UI walkthroughs, pain-first short video, and founder-voice creative dominate sustained spend. Static works for sharp one-line positioning claims. Long gated-content funnels are increasingly rare among the long runners.
What companies are in these B2B ad examples?
Productivity and collaboration software, developer tools, AI products, HR and operations platforms, and marketing technology, all real Meta ads with brand, engagement score, and days running attached.
Explore all b2b ads in the live library
The live library below is pre-filtered to this collection. Change the filters, search by meaning, and save the winners.
Ad Library
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Proven and fresh picks while your taste profile fills in — save, remix or clone a few and this sharpens.
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