Do Meta ads actually work for B2B?

Yes, as this collection’s days-running data shows. The mechanics differ from LinkedIn: targeting is broader, so the creative has to self-select the audience by speaking in role-specific pain language.

What B2B ad formats perform best?

Product-UI walkthroughs, pain-first short video, and founder-voice creative dominate sustained spend. Static works for sharp one-line positioning claims. Long gated-content funnels are increasingly rare among the long runners.

What companies are in these B2B ad examples?

Productivity and collaboration software, developer tools, AI products, HR and operations platforms, and marketing technology, all real Meta ads with brand, engagement score, and days running attached.