What makes an app ad convert?

Showing the moment of value fast. The sustained ads in this collection put the core flow on screen almost immediately and narrate the problem it kills. Brand-style app ads without UI are rare among long runners.

Why are app install clicks so expensive?

Because the auction is full of funded competitors optimizing to install and subscription events. That pressure is also why this collection is valuable: every long-running ad here is one whose install economics survived an expensive auction.

What app categories are included?

Fitness and health, finance, language and education, games, and utility apps, all real Meta ads with brand, engagement score, and days running visible per card.