From a 350,000-ad library
Real Meta makeup and cosmetics ads, ranked by engagement and time in rotation.
Longest run here: makeupbylourose, 1534 days
lenkalul
video
Makeup by Cristina Pignataro
93 days · video
SELENA • Makeup Artist
video
TARA SIGARI | MAKEUP
video
Elixir MakeUp
11 days · video
Makeup store
7 days · video
Judy Lim | Makeup Artist
video
Pilgrim Makeup
19 days · video
Grenny Mont Makeup
25 days · static
sloane vosen
video
Plouise Makeup Academy
1 days · video
Brisbane Makeup Artist
video
Makeup Over 50 with Lisa Hart
102 days · video
Pooja 🤍 Makeup
video
Makeup by Katy A
video
Makeup Hacks for Mature Women
52 days · static
Jéanne Wang Makeup
video
Pomponne.makeup
67 days · static
makeup.by.asta
554 days · video
Youthforia Makeup
video
Jamie Makeup
12 days · static
Makeupbytee
37 days · video
Aria Alsari | Makeup Artist
video
Luvly Makeup
3 days · video
Among the top 50 ads in this collection: 78% video, most common hooks problem callout, testimonial, story. Brands shown include lenkalul, Makeup by Cristina Pignataro, SELENA • Makeup Artist. Rankings refresh as the library ingests new ads.
Beauty advertising had a decade where polish won. It does not anymore: the beauty ads that sustain spend today look like the feed they interrupt, and the polished campaign asset is often the control that loses. This collection pulls real makeup and cosmetics ads from our live Meta library, ranked by engagement score and days running.
Application is the argument in this category. Nearly every long-running beauty ad shows the product going on, because coverage, pigment, and finish are claims a demo can make without a compliance review.
Application demos in real lighting, shade-matching content across skin tones, and one-hand or lazy-routine angles dominate the winners. Creator-shot GRWM formats out-run brand studio content, and "the pigment does the talking" swatch video remains the most durable static-adjacent format. Aspirational campaign imagery still has a job, but in this feed it is the exception that proves the demo rule.
Believable application. Demos in ordinary lighting, on more than one skin tone, with the finish visible, outperform idealized campaign imagery. The engagement scores in this collection consistently favor demo-led creative.
Yes, and they remain the dominant sustained format for challenger brands. The evolution is quality: winning UGC beauty ads today are creator-shot but tightly scripted around one claim, rather than genuinely improvised.
Makeup, cosmetics, and beauty-tool ads from Meta, with brand names, engagement scores, days running, and video-versus-static visible on each card. The live library below covers the full corpus.
The live library below is pre-filtered to this collection. Change the filters, search by meaning, and save the winners.
Browse creative patterns, save the strongest references, then bring the insight into Studio.
Proven and fresh picks while your taste profile fills in — save, remix or clone a few and this sharpens.
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