Most Facebook ad examples roundups show a dozen screenshots a marketer liked. This page is the other kind of evidence: the full Adscriptly library of real Meta ads, collected from the Facebook feed, Reels, and Stories placements, ranked by engagement score and days running. Facebook advertising is an auction, so an ad that stays in rotation for months is an ad that keeps winning it.

The official Meta Ad Library shows you that an ad exists; it will not tell you whether it worked. Every example here carries the signals Meta hides: engagement, time in rotation, hook classification, and video-versus-static format, which is what turns a wall of creative into a working swipe file for Ads Manager.

Across every industry in the library the same structures keep winning the Facebook auction: a hook in the first second, native-feeling creative over polished production, one concrete claim (a number, a named competitor, a visible mechanism), and captions everywhere because the feed watches muted. Advantage+ placements push the same asset across Facebook and Instagram, so the winners are the ads that survive both contexts, and the days-running column tells you exactly which ones did.