186,200+ ads in the library
Real Meta video ads that run across Instagram and Facebook placements, ranked by engagement and time in rotation.
186,200+ instagram ad examples in the library right now, from advertisers including Levi's, Sephora, Natura.
Longest run here: Healthy Hair made easy, 1285 days
Levi's
35 days · video
Sephora
2 days · video
Natura
13 days · video
Durex
63 days · video
V Shred
1 days · video
Socialcapofficial
75 days · video
Amazon Fashion
94 days · video
DJ Pauly D
1 days · video
Victoria's Secret PINK
2 days · video
Myprotein
81 days · video
The Design Twins
123 days · video
Prince Donnell
241 days · video
Philsmypharmacist
163 days · video
The Dodo
2 days · video
Liven: Self-Discovery Community
2 days · video
TheBentistofficial
88 days · video
Pepsi
1 days · video
Lessie Fitness
11 days · video
TUI
1 days · video
Samsung
1 days · video
Banks Power
82 days · video
Facebook for Creators
14 days · video
The Ridge
11 days · video
Gossip Harbor
103 days · video
Among the top 60 ads in this collection: 100% video, most common hooks problem callout, claim, educational. Brands shown include Levi's, Sephora, Natura. Rankings refresh as the library ingests new ads.
Instagram advertising is vertical video now: Reels, Stories, and a feed that behaves more like a player than a scroll. This collection is the video side of our live Meta ads library, ranked by engagement score and days running, because on Instagram placements the moving format is where the auction is actually decided.
One honest note on sourcing: Meta serves ads across Instagram and Facebook from a single auction, and most advertisers run Advantage+ placements that span both. The examples here are real Meta ads built for exactly that Reels-first context, which is why the creator-style formats, jump cuts, and caption-heavy openings dominate the top of this page.
The Instagram winners are indistinguishable from organic Reels for their first second: creator-shot footage, on-screen text doing the talking, a hook spoken to camera rather than printed on a slate. Story ads win with a single tappable idea, feed placements reward the aesthetic product shot, and UGC-style testimonial video keeps outrunning studio production across every price point. If an ad looks like an ad immediately, Instagram is where it dies fastest.
Native grammar. The sustained winners look like content from an account you follow: vertical, captioned, creator-voiced, with the product demonstrated rather than announced. Polish helps less than a first second that does not read as an interruption.
They come from the same Meta auction, and most advertisers run both placements from one campaign. The practical difference is context: Instagram skews vertical video and Reels, so creative built for that context, which is what this collection shows, tends to carry the whole placement mix.
Reels-style vertical video leads for reach and engagement, Stories reward one tappable idea with a clear swipe, and feed still converts on strong product visuals. The longest-running examples in this library are overwhelmingly creator-style vertical video.
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