Receive the lead payload
Use a Zapier trigger or webhook handoff to receive the fields submitted on the selected instant form.
Facebook Lead Ads + Google Sheets
Webhook or ZapierLead routing
Route Facebook Lead Ads to a Google Sheet you can inspect.
Send each instant-form submission through Zapier or a webhook, map the accepted fields to named columns, and keep the available campaign and form identifiers beside the lead. Test the row shape before enabling the live route.
FL
Source
Facebook Lead Ads
GS
Destination
Google Sheets
Intended outcome
Give sales or operations a simple lead ledger without stripping away the paid-media context.
Connection scope
This route writes mapped lead rows. It is not a Facebook reporting export or a full CRM sync.
What the connection does
Keep Facebook lead fields and campaign context together.
Preserve campaign context
Carry available form, campaign, ad set, ad, and lead identifiers alongside the submitted contact fields.
Filter incomplete submissions
Require the fields your team needs before a lead is written to the operating sheet.
Inspect the Google Sheets handoff
Map named Google Sheets columns, send a test record, and verify the destination before enabling the live route.
Data flow
Know what moves between systems.
Facebook Lead AdsAdscriptly logicGoogle Sheets
Facebook Lead Ads
Submitted lead fields
Adscriptly logic
Explicit field mapping
Google Sheets
One row per accepted lead
Facebook Lead Ads
Campaign, ad set, ad, and form IDs
Adscriptly logic
Preserve paid-media context
Google Sheets
Attribution fields or notes
Facebook Lead Ads
Required form answers
Adscriptly logic
Completeness or eligibility check
Google Sheets
Accepted lead row
Facebook Lead Ads
Facebook lead ID + submitted time
Adscriptly logic
Stable handoff identity
Google Sheets
Duplicate-aware destination record
Setup
Route a Facebook instant-form lead to Google Sheets.
- 01
Choose the Facebook lead trigger
Select the Page and instant form in the Zapier workflow, or configure the sender that posts the lead to your webhook.
- 02
Map the submitted fields
Match the Facebook form answers and campaign context to named Google Sheets columns.
- 03
Apply the routing rule
Define the required answers or routing condition. Keep incomplete or ineligible submissions out of the destination path.
- 04
Test Google Sheets
Send a representative lead, verify the resulting one row per accepted lead, and then enable the live route.
Connection controls
Test the form, destination, and duplicate behavior together.
- Only fields included in the mapped payload enter the route.
- Campaign context is preserved separately from qualification.
- A stable lead identifier supports duplicate handling.
- The Google Sheets destination is tested before the route goes live.
Related integrations
Integration FAQ
Before you connect.
How do Facebook Lead Ads connect to Google Sheets?
Use a Facebook Lead Ads trigger in Zapier or send the instant-form payload to an Adscriptly webhook, then map the accepted fields to Google Sheets.
Which Facebook lead fields can be sent to Google Sheets?
Map the contact fields and custom-question answers included in your form payload. Available fields depend on the form and on what the connected destination accepts.
Can the workflow update an existing Google Sheets row?
That depends on the Zapier action or webhook receiver you configure. The route described here creates a stable lead row and does not promise bidirectional sheet sync.
Does this route change the Facebook instant form or ad?
No. The workflow handles the submitted payload after a lead responds. It does not edit the Page, form, campaign, ad set, or ad.
Facebook Lead Ads + Google Sheets
Move Facebook leads into Google Sheets with their ad context intact.
Choose the form trigger, map only the fields you need, send a test lead, and verify the destination before enabling the route.
