Score beyond the form fill
Use form responses, answered-call duration, CRM status, and deal-stage progression instead of treating every lead as equal, then attach a configured conversion value.
Adscriptly Signals
Lead scoring software that sends better outcomes back to Google Ads.
Adscriptly combines form, call, and CRM outcomes into qualification rules and configured conversion values. The result is a cleaner feedback loop for paid media: fewer low-quality leads counted as success and more weight on the outcomes that grow the business.
Product profile
Signal sourcesForms, calls, CRM
QualificationRules + quality indicators
ActivationGoogle Ads conversions
Built around the data, controls, and workflows already available in Adscriptly.
Core capabilities
What you can do with Adscriptly Lead Scoring Software.
Define qualified-lead rules
Choose the fields, thresholds, stages, and outcomes that count as a meaningful lead for your business.
Attach conversion value
Map stronger outcomes to higher configured values so bidding can distinguish a weak inquiry from an opportunity or closed deal.
Close the Google Ads feedback loop
Map qualified outcomes to the right conversion action, review the destination, and send the signal back as an offline conversion.
How it works
How your team sets it up and reviews the result.
- 01
Capture the click and lead
Preserve the ad click identifier with the form submission or call it generated.
- 02
Connect downstream outcomes
Bring in CRM stages, opportunity movement, call qualification, and configured conversion values from the systems your team already uses.
- 03
Apply qualification and value
Turn business-specific evidence into a named conversion event and an optional conversion value.
- 04
Send the better signal back
Review the Google Ads destination and upload only the outcomes that should influence optimization.
Best fit
Who this is for.
High-volume lead generation
Stop optimizing toward the cheapest form fill when only a small share becomes a sales-qualified opportunity.
Call-driven businesses
Use answered status and a configurable call-duration threshold to distinguish eligible calls from missed or short calls.
Long sales cycles
Let later CRM stages and closed deals inform bidding even when the original click happened weeks earlier.
Around the score
What feeds the score, and what it feeds
A score is only as good as the outcomes reaching it, and only useful once the qualified result gets back into the ad account. These are the pieces on either side of that.
CallRail and Google Ads
Bring answered calls and their duration into qualification, then send the eligible ones back as conversions.
How the call integration worksHubSpot and Google Ads
Read deal stages and closed-won outcomes from HubSpot so bidding sees revenue rather than form fills.
See the HubSpot setupServer-side tracking
How the click identifier survives long enough for a CRM outcome weeks later to reach the right campaign.
Explore server-side trackingGoogle Ads optimization software
What changes once qualified leads and values land in the account: bids, budgets, and keyword decisions.
See the optimization sideFrequently asked
The practical questions.
What is lead scoring software?
Lead scoring software evaluates lead attributes and behavior to estimate quality or readiness. Adscriptly extends that idea into paid media by combining first-party outcomes and sending qualified conversion signals back to the ad platform.
Which data can Adscriptly use to qualify a lead?
Depending on the connected workflow, qualification can use form fields, CRM fields and stages, answered-call duration, and deal progression; eligible outcomes can carry a configured conversion value.
Can the score be different for each business?
Yes. Qualification rules and stage mappings are configured around the outcomes your business considers valuable rather than a universal scoring formula.
How does lead scoring help Google Ads?
It reduces the gap between a platform conversion and a real business outcome. When qualified leads and configured values are imported correctly, bidding has a more useful target than raw lead volume alone.
Start using Adscriptly Lead Scoring Software.
Every plan starts with a free 7-day trial and 1,500 trial credits. Card required.
