Receive the lead payload
Use a Zapier trigger or webhook handoff to receive the fields submitted on the selected instant form.
Facebook Lead Ads + Webhook or Zapier
Webhook or ZapierLead routing
Build a Facebook Lead Ads route for the tool your team already uses.
Use this routing hub when the destination is not a native Adscriptly provider. Receive the instant-form payload, preserve available campaign identifiers, apply a qualification rule, and pass accepted leads into the CRM, sheet, inbox, or sales system you choose.
FL
Source
Facebook Lead Ads
Wo
Destination
Webhook or Zapier
Intended outcome
Route Facebook leads to a mapped CRM, sheet, email, or sales system through one consistent, testable workflow.
Connection scope
Use this route when the destination accepts a Zapier action or webhook payload but does not have a native Adscriptly connection.
What the connection does
Keep Facebook lead fields and campaign context together.
Preserve campaign context
Carry available form, campaign, ad set, ad, and lead identifiers alongside the submitted contact fields.
Choose the routing condition
Require the fields or form answers that determine whether a lead enters the downstream workflow.
Inspect the Webhook or Zapier handoff
Map the destination fields you select, send a test record, and verify the destination before enabling the live route.
Data flow
Know what moves between systems.
Facebook Lead AdsAdscriptly logicWebhook or Zapier
Facebook Lead Ads
Submitted lead fields
Adscriptly logic
Explicit field mapping
Webhook or Zapier
Mapped downstream payload
Facebook Lead Ads
Campaign, ad set, ad, and form IDs
Adscriptly logic
Preserve paid-media context
Webhook or Zapier
Attribution fields or notes
Facebook Lead Ads
Form answers and contact fields
Adscriptly logic
Destination-specific routing rule
Webhook or Zapier
Accepted downstream payload
Facebook Lead Ads
Facebook lead ID + submitted time
Adscriptly logic
Stable handoff identity
Webhook or Zapier
Duplicate-aware destination record
Setup
Route a Facebook instant-form lead to Webhook or Zapier.
- 01
Choose the Facebook lead trigger
Select the Page and instant form in the Zapier workflow, or configure the sender that posts the lead to your webhook.
- 02
Map the submitted fields
Match the Facebook form answers and campaign context to the destination fields you select.
- 03
Apply the routing rule
Choose the fields and answers that qualify the handoff. Keep incomplete or ineligible submissions out of the destination path.
- 04
Test Webhook or Zapier
Send a representative lead, verify the resulting mapped downstream payload, and then enable the live route.
Connection controls
Test the form, destination, and duplicate behavior together.
- Only fields included in the mapped payload enter the route.
- Campaign context is preserved separately from qualification.
- A stable lead identifier supports duplicate handling.
- The Webhook or Zapier destination is tested before the route goes live.
Related integrations
Related workflows
Integration FAQ
Before you connect.
How do Facebook Lead Ads connect to Webhook or Zapier?
Use a Facebook Lead Ads trigger in Zapier or send the instant-form payload to an Adscriptly webhook, then map the accepted fields to Webhook or Zapier.
Which Facebook lead fields can be sent to Webhook or Zapier?
Map the contact fields and custom-question answers included in your form payload. Available fields depend on the form and on what the connected destination accepts.
Which destinations can receive Facebook Lead Ads?
Any destination that can accept the mapped Zapier action or webhook payload can participate. The fields and behavior still depend on the destination API, permissions, and account setup.
Does this route change the Facebook instant form or ad?
No. The workflow handles the submitted payload after a lead responds. It does not edit the Page, form, campaign, ad set, or ad.
Facebook Lead Ads + Webhook or Zapier
Move Facebook leads into Webhook or Zapier with their ad context intact.
Choose the form trigger, map only the fields you need, send a test lead, and verify the destination before enabling the route.
