Meta Ads + GA4 + Adscriptly reports

Connected account readsReporting

Compare Meta Ads and GA4 with each metric labeled by source.

Select an accessible Meta ad account and GA4 property, align the reporting window, and keep every metric tied to its system of record. Adscriptly can analyze the sources together while making attribution, timezone, and conversion-definition differences explicit.

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Source

Meta Ads + GA4

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Destination

Adscriptly reports

Intended outcome

Create one cross-channel brief while keeping Meta and GA4 metrics in their original systems.

Connection scope

This is a read-only analysis workflow. It does not install tracking, import cost rows into GA4, edit attribution settings, or reconcile unlike conversion definitions into one number.

What the connection does

Compare paid-media and site outcomes without merging their definitions.

01

Read Meta Ads reporting

Use aggregate ad-account performance available to the authenticated business user.

02

Read Google Analytics 4 reporting

Use aggregate acquisition and conversion reporting from the GA4 property selected by the authenticated user.

03

Align the analysis window

Use the same reporting dates and make timezone or attribution differences explicit before comparing totals.

04

Keep source metrics labeled

Present each metric with its system of record instead of implying that unlike conversion definitions are interchangeable.

Data flow

Know what moves between systems.

Meta Ads + GA4

Spend, delivery, and aggregate outcomes

Adscriptly logic

Source-labeled aggregate

Adscriptly reports

Meta-labeled performance view

Meta Ads + GA4

Sessions, acquisition, and GA4 conversions

Adscriptly logic

Source-labeled aggregate

Adscriptly reports

GA4-labeled site outcome view

Meta Ads + GA4

Reporting dates and account IDs

Adscriptly logic

Window and account alignment

Adscriptly reports

Comparable report context

Meta Ads + GA4

Attribution and timezone settings

Adscriptly logic

Explain known definition differences

Adscriptly reports

Explanation of metric differences

Setup

Connect Meta Ads and Google Analytics 4 for one reporting brief.

  1. 01

    Connect Meta Ads

    Authorize Meta and choose the accessible ad account.

  2. 02

    Connect Google Analytics 4

    Authorize Google Analytics and select the GA4 property.

  3. 03

    Choose accounts and dates

    Select the exact properties or ad accounts and use one explicit comparison window.

  4. 04

    Generate the analysis

    Review each source-labeled metric and the caveats before sharing the report.

Connection controls

Preserve each platform as its own system of record.

  • Meta Ads access is read-only for this reporting path.
  • Google Analytics 4 access is read-only for this reporting path.
  • Date ranges, account IDs, and metric sources stay visible.
  • The workflow does not rewrite platform attribution settings.

Integration FAQ

Before you connect.

Can Adscriptly compare Meta Ads and Google Analytics 4?

Yes. Connect the accounts, select the reporting window, and keep each metric labeled by its source while the analysis explains material definition differences.

Does this copy Meta Ads data into Google Analytics 4?

No. This is a reporting and analysis workflow. It does not write rows from one platform into the other platform.

Why can conversion totals differ?

Attribution windows, timezones, identity matching, consent, modeled data, and conversion definitions can differ by platform. The report should explain those differences rather than force the numbers to match.

Does the integration change analytics or campaign settings?

No. The reporting path reads the selected accounts and does not edit analytics properties, pixels, campaigns, or attribution settings.

Meta Ads + GA4 + Adscriptly reports

Compare Meta Ads and Google Analytics 4 in one report.

Connect both sources, align the reporting window, and keep every metric tied to its original system of record.