Receive Zapier events
Bring the selected upstream app payload into Adscriptly through a mapped webhook payload or a Zapier workflow you control.
Zapier + Google Ads
ZapierAutomation
Send qualified Zapier events to Google Ads.
Trigger a Zap from the sales or marketing app that records the outcome, map its payload into Adscriptly, and route only eligible events to the selected Google Ads conversion action.
Z
Source
Zapier
GA
Destination
Google Ads
Intended outcome
Connect supported Zapier apps while keeping the qualification rule and Google Ads destination visible.
Connection scope
Zapier supplies the upstream trigger. App availability, trigger timing, task usage, and field access depend on your Zapier plan and connected apps.
What the connection does
Choose which Zapier events to send to Google Ads.
Filter the Zap payload
Apply the business rule that separates a raw trigger from the qualified outcome Google Ads should receive.
Include supported attribution
Map the captured click identifier or other supported conversion fields from the upstream app into the Adscriptly payload.
Review the Google Ads output
Choose the Google Ads account and conversion action, inspect the mapping, and test the external handoff before enabling it.
Data flow
Know what moves between systems.
ZapierAdscriptly logicGoogle Ads
Zapier
Zapier trigger payload
Adscriptly logic
Mapped trigger and field validation
Google Ads
Reviewed Google Ads conversion
Zapier
Mapped source fields
Adscriptly logic
Zapier filter or Adscriptly condition
Google Ads
Accepted conversion payload
Zapier
Click identifier and event time
Adscriptly logic
Destination attribution mapping
Google Ads
Attributed Google Ads event
Zapier
Upstream record or event ID
Adscriptly logic
Stable event identity and duplicate handling
Google Ads
Idempotent conversion record
Setup
Set up and test the Zapier event route.
- 01
Choose a Zapier trigger
Start with the Zapier app event that represents the business outcome you want to route.
- 02
Send a test payload
Use Zapier or your webhook sender to deliver representative fields, including click identifier and event time when attribution depends on it.
- 03
Map the qualification rule
Choose the field condition and test both passing and rejected samples. Keep records that do not meet the rule out of the advertising signal.
- 04
Review the Google Ads destination
Confirm the conversion action, account, event time, and value rule before the external handoff is enabled.
Connection controls
Review the connection method, event rule, and destination.
- The connection uses a mapped webhook or Zapier route; it is not a native source integration.
- Zapier must send the fields used by the mapping.
- The Zap must provide the attribution fields required by the chosen Google Ads upload path.
- The Google Ads destination is reviewed before the handoff is enabled.
Related integrations
Integration FAQ
Before you connect.
How does the Zapier Google Ads integration work in Adscriptly?
Adscriptly receives a mapped Zapier event through a webhook or Zapier, applies the configured rule, and prepares the eligible outcome for the selected Google Ads destination.
What must Zapier send?
The payload must include the event fields used for qualification and a stable event identifier. When click-level attribution is required, it must also include the supported identifier captured before the handoff.
Does this page describe the Google Ads actions inside Zapier?
It describes a Zapier-to-Adscriptly-to-Google-Ads conversion path. It does not document or replace every Google Ads action offered directly by Zapier.
Does Adscriptly change records in Zapier?
No. This route receives the mapped event for qualification and delivery. It does not edit the source record, workflow, audience, catalog, or storefront configuration.
Zapier + Google Ads
Send a selected Zapier event to Google Ads.
Choose the trigger, send a representative payload, map the rule, and review the destination before enabling the external handoff.
