Company-aware call sync
Choose specific CallRail companies or apply the workflow across the connected account.
CallRail + Google Ads
Native connectionCall tracking
Turn qualified CallRail calls into Google Ads conversions.
Adscriptly pulls calls from the CallRail companies you select, applies your minimum-duration rule, and prepares qualified outcomes for the selected Google Ads conversion action. Configure the workflow for either GCLID-based landing-page call uploads or caller-ID call matching for click-to-call conversions.
C
Source
CallRail
GA
Destination
Google Ads
Intended outcome
Optimize toward calls that meet your business threshold instead of counting every ring as an equal result.
Connection scope
This page documents an enabled Adscriptly provider connection and its current source-specific conversion workflow.
What the connection does
What the connection reads, maps, and sends.
Duration-based qualification
Set the minimum call duration that must be met before a call can enter the conversion workflow.
Click and call upload paths
Choose a GCLID-linked landing-page call workflow or a caller-ID call-matching workflow for click-to-call conversions.
Validation and partial-failure handling
Validate the upload request, keep individual row errors visible, and avoid treating one rejected conversion as a successful batch.
Data flow
Know what moves between systems.
CallRailAdscriptly logicGoogle Ads
CallRail
Call duration
Adscriptly logic
Minimum-duration qualification rule
Google Ads
Qualified call conversion
CallRail
GCLID
Adscriptly logic
Click attribution and selected conversion action
Google Ads
Google Ads click conversion upload
CallRail
Caller ID + call start time
Adscriptly logic
Hashed caller ID and Google Ads call matching
Google Ads
Google Ads call conversion upload
CallRail
CallRail call ID
Adscriptly logic
Row identity for click-conversion deduplication
Google Ads
Stable conversion record
Setup
Set up and test the connection.
- 01
Connect CallRail and Google Ads
Authorize both providers from Adscriptly and select the Google Ads account that should receive the conversions.
- 02
Choose companies and a duration threshold
Select the CallRail companies to include and define how long a call must last to qualify.
- 03
Map the conversion destination
Choose the Google Ads conversion action and value settings that represent a qualified call.
- 04
Review, validate, and publish
Inspect the eligible calls, validate the request, and publish only after the destination and rules are correct.
Connection controls
Choose the source scope and Google Ads destination.
- Provider authorization stays revocable.
- Company scope and duration rules are explicit.
- Validation can run without a live upload.
- Partial failures remain visible by conversion row.
Related integrations
Integration FAQ
Before you connect.
Can CallRail calls be imported into Google Ads?
Yes. Configure the workflow either for GCLID-linked landing-page calls or for click-to-call conversions using caller ID and the call-matching timestamp.
Can I count only calls over a certain duration?
Yes. The Adscriptly CallRail workflow supports a configurable minimum call duration and can be scoped to selected CallRail companies.
Which CallRail upload path should I choose?
Choose the landing-page path when calls carry a GCLID. Choose the click-to-call path when Google Ads call matching can use the caller ID and matching timestamp. Landing-page calls without a GCLID are skipped.
Can I validate before uploading conversions?
Yes. The Google Ads upload workflow supports validation-only requests and reports partial failures so the team can review rejected rows.
CallRail + Google Ads
Send qualified CallRail outcomes to Google Ads.
Connect both systems, map the outcome, and review the destination before the workflow is published.
