ActiveCampaign + Google Ads

Webhook or ZapierLifecycle marketing

Turn an ActiveCampaign sales milestone into a Google Ads signal.

Use an ActiveCampaign automation webhook or Zapier trigger to send the contact, tag, or deal milestone that matters. Map the qualification rule and click attribution before the accepted outcome reaches Google Ads.

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A

Source

ActiveCampaign

GA

Destination

Google Ads

Intended outcome

Help Google Ads distinguish a nurture event from the contact or deal milestone your team treats as qualified.

Connection scope

This route receives selected ActiveCampaign events. It does not edit automations, tags, contacts, or deal stages.

What the connection does

Choose which ActiveCampaign events to send to Google Ads.

01

Receive ActiveCampaign events

Bring the selected contact, tag, automation, or deal payload into Adscriptly through a mapped webhook payload or a Zapier workflow you control.

02

Choose the meaningful milestone

Use a selected tag, list state, automation event, or deal condition instead of forwarding every contact update.

03

Map the captured click ID

Include the supported Google Ads click identifier stored with the contact when click-level attribution is required.

04

Review the Google Ads output

Choose the Google Ads account and conversion action, inspect the mapping, and test the external handoff before enabling it.

Data flow

Know what moves between systems.

ActiveCampaign

Contact, tag, or deal event

Adscriptly logic

Selected automation trigger

Google Ads

Selected conversion action

ActiveCampaign

Tag, automation, or deal field

Adscriptly logic

Selected qualification condition

Google Ads

Qualified lifecycle event

ActiveCampaign

Contact click-identifier field

Adscriptly logic

Recover paid-click attribution

Google Ads

Google Ads click conversion

ActiveCampaign

Contact or deal event ID

Adscriptly logic

Stable event identity and duplicate handling

Google Ads

Duplicate-aware conversion record

Setup

Set up and test the ActiveCampaign event route.

  1. 01

    Choose a ActiveCampaign trigger

    Start with the contact update, tag change, or deal milestone that represents the business outcome you want to route.

  2. 02

    Send a test payload

    Use Zapier or your webhook sender to deliver representative fields, including contact click-identifier field when attribution depends on it.

  3. 03

    Map the qualification rule

    Define the tag, event, or deal state that counts. Keep records that do not meet the rule out of the advertising signal.

  4. 04

    Review the Google Ads destination

    Confirm the destination account, conversion action, timestamp, and value rule before the external handoff is enabled.

Connection controls

Review the connection method, event rule, and destination.

  • The connection uses a mapped webhook or Zapier route; it is not a native source integration.
  • ActiveCampaign must send the fields used by the mapping.
  • The workflow cannot invent an ad-click identifier after the contact enters ActiveCampaign.
  • The Google Ads destination is reviewed before the handoff is enabled.

Related integrations

Integration FAQ

Before you connect.

How does the ActiveCampaign Google Ads integration work in Adscriptly?

Adscriptly receives a mapped ActiveCampaign event through a webhook or Zapier, applies the configured rule, and prepares the eligible outcome for the selected Google Ads destination.

What must ActiveCampaign send?

The payload must include the event fields used for qualification and a stable event identifier. When click-level attribution is required, it must also include the supported identifier captured before the handoff.

Can every ActiveCampaign tag become a Google Ads conversion?

Yes, if the mapped tag represents a real business outcome and includes the required attribution fields.

Does Adscriptly change records in ActiveCampaign?

No. This route receives the mapped event for qualification and delivery. It does not edit the source record, workflow, audience, catalog, or storefront configuration.

ActiveCampaign + Google Ads

Send a selected ActiveCampaign event to Google Ads.

Choose the trigger, send a representative payload, map the rule, and review the destination before enabling the external handoff.

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