Salesforce + Google Ads

Native connectionCRM

Connect qualified Salesforce leads to Google Ads.

Adscriptly reads the Salesforce lead statuses your team already uses, maps the selected statuses to a Google Ads conversion event, and uses the chosen lead field to recover the captured click identifier. The workflow sends eligible lead outcomes with a configured value.

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S

Source

Salesforce

GA

Destination

Google Ads

Intended outcome

Optimize paid search toward qualified Salesforce lead outcomes instead of treating every captured lead as equal.

Connection scope

This page documents an enabled Adscriptly provider connection and its current source-specific conversion workflow.

What the connection does

What the connection reads, maps, and sends.

01

Lead-status qualification

Use active Salesforce lead statuses to separate raw inquiries from qualified sales outcomes.

02

Click-identifier field mapping

Select the Salesforce lead field that stores the advertising click identifier used for attribution.

03

Configured conversion value

Set the value attached to each eligible lead-status conversion during workflow setup.

04

Controlled Google Ads destination

Review the destination customer and conversion action before publishing the output.

Data flow

Know what moves between systems.

Salesforce

Salesforce lead status

Adscriptly logic

Qualified-status rule

Google Ads

Qualified lead conversion

Salesforce

Authorized Salesforce organization

Adscriptly logic

Connection and record scope

Google Ads

Selected conversion workflow

Salesforce

Captured click identifier

Adscriptly logic

Attribution to the original paid click

Google Ads

Google Ads click conversion

Salesforce

Configured conversion value

Adscriptly logic

Value assigned during workflow setup

Google Ads

Value-bearing conversion

Setup

Set up and test the connection.

  1. 01

    Connect Salesforce and Google Ads

    Authorize the Salesforce organization and choose the Google Ads account that should receive outcomes.

  2. 02

    Select status and attribution

    Choose the qualifying lead statuses, click-identifier field, and configured conversion value used by the workflow.

  3. 03

    Define the conversion mapping

    Map the selected lead statuses to the Google Ads conversion action that should receive them.

  4. 04

    Review and publish

    Confirm the destination and conversion behavior before the workflow begins sending eligible outcomes.

Connection controls

Choose the source scope and Google Ads destination.

  • Salesforce access is limited to the authorized organization.
  • Qualification is based on selected lead statuses, with the chosen lead field used for attribution.
  • Destination account and conversion actions are explicit.
  • Connections remain revocable.

Related integrations

Integration FAQ

Before you connect.

Can Salesforce lead statuses be imported into Google Ads?

Yes. Adscriptly can map selected Salesforce lead statuses to a Google Ads offline conversion event when the required click identifier is present.

Can I map Salesforce opportunity stages?

Not in the current setup flow. This integration page is scoped to Salesforce lead-status conversions.

Can a conversion value be assigned to a qualified lead?

Yes. Assign a configured value to the workflow’s eligible lead-status outcome. The current workflow does not dynamically import a Salesforce opportunity amount.

Will this modify Salesforce leads?

No. This conversion workflow reads Salesforce lead data for qualification and attribution; it does not change lead statuses.

Salesforce + Google Ads

Send qualified Salesforce outcomes to Google Ads.

Connect both systems, map the outcome, and review the destination before the workflow is published.

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