Receive the lead payload
Use a Zapier trigger or webhook handoff to receive the fields submitted on the selected instant form.
Facebook Lead Ads + Salesforce
Webhook or ZapierLead routing
Move Facebook instant-form leads into Salesforce with source context.
Receive a Facebook Lead Ads submission through Zapier or a webhook, map the accepted answers and campaign identifiers, and test the resulting Salesforce lead before enabling the route.
FL
Source
Facebook Lead Ads
S
Destination
Salesforce
Intended outcome
Give Salesforce users a lead record that still shows which Facebook form and ad produced it.
Connection scope
This universal route creates or hands off mapped lead data. It is separate from the native Adscriptly Salesforce-to-Google-Ads conversion page.
What the connection does
Keep Facebook lead fields and campaign context together.
Preserve campaign context
Carry available form, campaign, ad set, ad, and lead identifiers alongside the submitted contact fields.
Gate the Salesforce create step
Require the contact and eligibility fields your sales process needs before creating a Salesforce lead.
Inspect the Salesforce handoff
Map Salesforce lead fields, send a test record, and verify the destination before enabling the live route.
Data flow
Know what moves between systems.
Facebook Lead AdsAdscriptly logicSalesforce
Facebook Lead Ads
Submitted lead fields
Adscriptly logic
Explicit field mapping
Salesforce
Salesforce lead
Facebook Lead Ads
Campaign, ad set, ad, and form IDs
Adscriptly logic
Preserve paid-media context
Salesforce
Attribution fields or notes
Facebook Lead Ads
Mapped qualification answers
Adscriptly logic
Required-field and routing rule
Salesforce
Eligible Salesforce lead
Facebook Lead Ads
Facebook lead ID + submitted time
Adscriptly logic
Stable handoff identity
Salesforce
Duplicate-aware destination record
Setup
Route a Facebook instant-form lead to Salesforce.
- 01
Choose the Facebook lead trigger
Select the Page and instant form in the Zapier workflow, or configure the sender that posts the lead to your webhook.
- 02
Map the submitted fields
Match the Facebook form answers and campaign context to Salesforce lead fields.
- 03
Apply the routing rule
Choose which submitted answers must be present or match. Keep incomplete or ineligible submissions out of the destination path.
- 04
Test Salesforce
Send a representative lead, verify the resulting salesforce lead, and then enable the live route.
Connection controls
Test the form, destination, and duplicate behavior together.
- Only fields included in the mapped payload enter the route.
- Campaign context is preserved separately from qualification.
- A stable lead identifier supports duplicate handling.
- The Salesforce destination is tested before the route goes live.
Related integrations
Integration FAQ
Before you connect.
How do Facebook Lead Ads connect to Salesforce?
Use a Facebook Lead Ads trigger in Zapier or send the instant-form payload to an Adscriptly webhook, then map the accepted fields to Salesforce.
Which Facebook lead fields can be sent to Salesforce?
Map the contact fields and custom-question answers included in your form payload. Available fields depend on the form and on what the connected destination accepts.
Is this the same as the Salesforce Google Ads integration?
No. This page covers Facebook Lead Ads flowing into Salesforce. The Salesforce Google Ads page covers qualified Salesforce lead statuses flowing back to Google Ads.
Does this route change the Facebook instant form or ad?
No. The workflow handles the submitted payload after a lead responds. It does not edit the Page, form, campaign, ad set, or ad.
Facebook Lead Ads + Salesforce
Move Facebook leads into Salesforce with their ad context intact.
Choose the form trigger, map only the fields you need, send a test lead, and verify the destination before enabling the route.
