Instapage + Google Ads

Webhook or ZapierLanding pages

Connect a qualified Instapage form outcome to Google Ads.

Send an Instapage form submission through a webhook or Zapier, require the answers that define a qualified lead, carry the supported click identifier, and review the destination conversion action before enabling the external handoff.

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I

Source

Instapage

GA

Destination

Google Ads

Intended outcome

Separate a qualified landing-page response from a generic form submission in Google Ads.

Connection scope

This route handles submitted form outcomes. It does not install Google Ads tags, edit Instapage experiments, or change landing-page content.

What the connection does

Choose which Instapage events to send to Google Ads.

01

Receive Instapage events

Bring the selected landing-page form submission into Adscriptly through a mapped webhook payload or a Zapier workflow you control.

02

Qualify the form response

Require the contact and custom-answer fields that distinguish an eligible lead from an incomplete or out-of-scope response.

03

Carry the landing-page click ID

Capture and include the supported Google Ads click identifier with the form payload when click-level attribution is required.

04

Review the Google Ads output

Choose the Google Ads account and conversion action, inspect the mapping, and test the external handoff before enabling it.

Data flow

Know what moves between systems.

Instapage

Instapage form payload

Adscriptly logic

Form and required-field check

Google Ads

Qualified lead conversion

Instapage

Form answers and qualification fields

Adscriptly logic

Required-answer condition

Google Ads

Qualified landing-page lead

Instapage

Hidden click-identifier field

Adscriptly logic

Connect the submission to the paid click

Google Ads

Google Ads lead conversion

Instapage

Submission or source event ID

Adscriptly logic

Stable event identity and duplicate handling

Google Ads

Submission-backed conversion record

Setup

Set up and test the Instapage event route.

  1. 01

    Choose a Instapage trigger

    Start with the Instapage form submission that represents the business outcome you want to route.

  2. 02

    Send a test payload

    Use Zapier or your webhook sender to deliver representative fields, including hidden click-identifier field when attribution depends on it.

  3. 03

    Map the qualification rule

    Choose the form and answers that must be present. Keep records that do not meet the rule out of the advertising signal.

  4. 04

    Review the Google Ads destination

    Confirm the account, lead conversion action, timestamp, and value rule before the external handoff is enabled.

Connection controls

Review the connection method, event rule, and destination.

  • The connection uses a mapped webhook or Zapier route; it is not a native source integration.
  • Instapage must send the fields used by the mapping.
  • The click identifier must be captured on the landing-page path before the form is submitted.
  • The Google Ads destination is reviewed before the handoff is enabled.

Related integrations

Integration FAQ

Before you connect.

How does the Instapage Google Ads integration work in Adscriptly?

Adscriptly receives a mapped Instapage event through a webhook or Zapier, applies the configured rule, and prepares the eligible outcome for the selected Google Ads destination.

What must Instapage send?

The payload must include the event fields used for qualification and a stable event identifier. When click-level attribution is required, it must also include the supported identifier captured before the handoff.

Does this replace Google Ads or Instapage tag setup?

No. This page covers a post-submission webhook or Zapier outcome route. Tag installation, consent, and landing-page tracking remain separate setup concerns.

Does Adscriptly change records in Instapage?

No. This route receives the mapped event for qualification and delivery. It does not edit the source record, workflow, audience, catalog, or storefront configuration.

Instapage + Google Ads

Send a selected Instapage event to Google Ads.

Choose the trigger, send a representative payload, map the rule, and review the destination before enabling the external handoff.

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